What Is Organic Traffic? And Why Is It Important?

What is the number one reason businesses want to rank higher on Google? The answer is simple, to get more organic traffic to their site.

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results, and not paid ads. If your website sees an increase in visitors from organic search, it is a good indicator that your digital marketing campaign is working, as you’re increasing your website’s visibility in organic search results.

So, how do you get organic traffic?

As mentioned, organic traffic comes from unpaid search engine results. Each time you show up on organic search results and a user clicks through to your site, that is counted as one visitor. The more times you appear in search results pages, the more users are likely to click through, therefore resulting in a boost of organic traffic.

This is where Search Engine Optimisation (SEO) comes to play. SEO is the main strategy used by marketers to increase your organic traffic because it helps you improve your position in search results.

Did you know that when you move up just one spot on search engine results, your clickthrough rate can increase as much as 30.8%? As you rank higher, the chances of a user clicking through increases.

Why is organic traffic important?

Organic traffic is important to websites because it is highly targeted. For example, when you rank for a relevant keyword, such as “best painting tools”, you are reaching your target audience the moment they are searching for your products or services. By delivering valuable content that matches their search intent, you can influence decision-making and ultimately build brand awareness.

What’s better, is that unlike pay-per-click platforms such as Google Ads, each click you receive from organic traffic is completely free. So, if you are looking to increase the return on your marketing investment, organic traffic is one of the best ways to do it.

What is the difference between organic and direct traffic?

Organic traffic is any traffic that comes from unpaid listings on search engine results pages. Whereas direct traffic is measured by people who navigated to your website by directly typing your URL into their browser.

For instance, if someone searches “WebEagles”, and clicks through to the top result on Google, this will be counted as organic traffic:

However, if they typed www.webeagles.com.au into their browser, that will be counted as direct traffic:

At WebEagles, organic marketing, including SEO, is the heart and soul of what we do. Our mission is to assist our clients in ranking higher on search engines by creating a strategic and tailored SEO strategy. Contact WebEagles on 1300 123 808 for more information.