How WebEagles Helped Oracle Advisory Group Build A Long-Term Strategy For SEO Success

Oracle Advisory Group, a leading financial planning practice with a presence across many cities and regional areas in Australia, wanted to revamp its digital marketing strategy to enhance its online presence, boost conversions, and support its growth trajectory.

Oracle was also dissatisfied with its previous marketing agency’s lacklustre performance, which failed to provide a clear and effective SEO strategy. After a review of their marketing partnerships, the Oracle team decided to switch to WebEagles.

The results have been impressive, thanks to WebEagles and Oracle building a strong foundation and focusing on sustainable growth. In the two years since partnering with WebEagles, Oracle has seen a 278% increase in impressions, and a 231% increase in new organic users. This has translated to a significant increase in leads to the business.

The Challenge: Lack of Strategic Direction and SEO Focus

Before engaging with WebEagles, Oracle struggled to achieve meaningful results with its digital marketing efforts. Despite investing in website improvements, and trialling paid advertisements on platforms like Facebook and Google, Oracle found that it was stuck in a cycle of spending money without seeing substantial returns.

Some of the key issues they faced were:

“We were trying to get more people to the site, trying to get more conversions, in terms of getting more client leads and them leading to becoming Oracle clients. But we found that it was just spending money, but we weren’t really seeing much in return,” Oracle Marketing Manager, Jacinta Pane, said.

Based on this, Oracle realised that it needed a more effective digital marketing partner who could help it leverage the power of SEO and organic reach to grow its business.

The Solution: A Comprehensive SEO Strategy by WebEagles

As a growth-orientated company, Oracle has been consistently acquiring accounting and financial practices across Australia. One of those acquisitions resulted in the Oracle leadership being introduced to WebEagles. Impressed by WebEagles’ emphasis on SEO and organic reach, Oracle decided to collaborate with them to overhaul their digital marketing strategy.

WebEagles approached Oracle’s digital marketing challenges with a comprehensive strategy aimed at optimising the online presence to start building sustainable and growing organic traffic. Some of the key elements of their approach were:

The Results

Increased Organic Traffic, Visibility, and Conversions

The collaboration between Oracle and WebEagles yielded significant improvements in Oracle’s digital marketing performance. Within six months of working with WebEagles, Oracle started to see a direct improvement in the results being generated from their digital presence.

As Pane acknowledged, SEO success doesn’t happen instantly. It needs to be built over time. As the SEO work continues, however, the traffic base increases in kind, resulting in a stable platform for lead generation and ongoing engagement with customers.

“As we’ve done it gradually over a couple of years, we’ve seen how our listings and organic reach has just grown so much for the work that we’ve done with WebEagles. So, it’s really made a good improvement,”

she said. It’s also more cost-efficient. Oracle can now strategically invest in Google Ads when it has a specific reason to, but outside of seasonal activations and localised campaigns, the company can also rely on the organic traffic continuing to deliver leads and conversions.

In short, Oracle was very happy with the results WebEagles delivered. WebEagles’ strengths were in understanding the goals and challenges of their customer, unique to their sector and brand, and in being able to craft a customised SEO strategy to address those challenges.

“Our website is a critical asset,” Pane said. “It’s really how people find us, outside of referrals between customers, and we needed it to be both well-optimised and informative to our customers once they find us. “WebEagles understood that and have delivered a website that is specific to our business and values, fully optimised to find the right kinds of customers. We look forward to exploring more content opportunities and continuing to build on our foundation in the years to come.”

Contact

WebEagles Today

If you want to achieve similar results for your business, contact WebEagles today and get a complimentary consultation. WebEagles is a leading digital marketing firm that specialises in SEO and organic reach strategies. They have helped hundreds of clients across various industries improve their online presence, drive more traffic, and increase conversions.

Three Key

Insights In SEO

The Strategic Direction is Crucial

It is so important to have a clear and tailored strategy for SEO success. Oracle struggled initially due to the lack of strategic direction from its previous marketing agency. This resulted in aimless spending without tangible outcomes. WebEagles addressed this challenge by developing a comprehensive SEO strategy focused on improving Oracle's online presence and organic reach. This emphasises the significance of aligning SEO efforts with specific business objectives to drive meaningful results.

There is Value in Prioritising SEO Over Paid Advertising

Another important takeaway from Oracle’s story is the shift from dependency on paid advertising to prioritising SEO strategies. Oracle's previous agency heavily relied on promoting the company through paid advertisements, neglecting the long-term benefits of organic search visibility. WebEagles recognised the value of organic traffic and implemented SEO-centric approaches, such as thorough keyword research, content enhancement, and technical optimisation. This shift demonstrates the effectiveness of investing in sustainable SEO practices to achieve lasting results and reduce dependency on paid advertising.

Patience and Long-Term Commitment Pays Dividends

As Oracle’s story proves, SEO success requires time and continuous effort. While Oracle saw significant improvements in digital marketing performance within six months of partnering with WebEagles, the full weight of the success has been built gradually over a couple of years. This highlights the importance of patience and persistence in implementing SEO strategies to increase organic traffic, visibility, and conversions. Additionally, the collaboration between Oracle and WebEagles led to a more cost-efficient approach, where Oracle could again strategically invest in paid advertising (rather than relying entirely on it) while leveraging organic traffic to drive consistent lead generation and conversions.