How does active social media improve SEO?

Do you want to know how to use social media in your content strategy to improve Search Engine Optimisation (SEO) and Google search rankings? Are you looking to boost your SEO campaign by using social media?

Improving your SEO strategy is important as it increases your search visibility and rankings on Google.  This leads to increased customer traffic to your website and contacting your business.

So, how does social media impact SEO?

It is important to note that social media does not directly contribute to SEO rankings, however, the links you share across various social media platforms assist in increasing brand exposure. Active social media can add up and influence SEO in the following ways:

  1. Distributing more content
  2. Longevity of your posts
  3. Improved online visibility and organic traffic.
  4. Increased brand recognition.
  5. Enhanced brand reputation.
  6. Boosting local SEO.

Even though your shares across social media don’t have a place in SEO rankings, when people share your content throughout various social media channels, it generates social signals that indicate your posts are useful to your target audience. Therefore, indirectly having a positive effect on a website’s search engine rankings.

How does social media support SEO?

Since social media indirectly influences the factors that impact search rankings, it becomes an important element to potentially drive quality web traffic to your blog. Creating and publishing quality material that connects with your target audience offers them something of value, meaning they will read and share the content with their friends and followers.

Keep in mind that content creation is a wonderful way to attract more traffic to your site. This content can be in any format, as long as it connects with your audience. Some of the content that can drive traffic and social shares include:

  • Blog posts
    How Social Media Supports SEO

    Source infographic via Life Marketing

  • Videos
  • Infographics
  • Podcasts

These will offer your potential customers useful information that makes them come back to your site and ultimately drives leads. That is what content marketing is all about – sharing information that is valuable to the reader. However, you won’t make a significant impact if you don’t share them properly.

This is where social media comes into play. When you share your posts, your audience amplifies your content by sharing it further, therefore increasing visibility, improving traffic, and generating backlinks. These are the social signals that tell Google that your site content is of great value, and it is those signals that may indirectly improve your search rankings.

For further information regarding social media and SEO strategies, contact WebEagles on 1300 123 808, and one of our friendly digital marketing experts will be able to answer all of your questions.

Alternatively, register for our free online SEO training workshop through the button below!