How to attract your ideal customers with quality content?
Search engine optimisation (SEO), and content marketing often work hand in hand to help businesses grow organically. It is no secret how powerful this combination is and the great results you receive when utilising the two together.
But do you ever find yourself searching for content ideas that will attract your ideal customer? The key is to be strategic about the content you are producing, and if it is going to turn browsers into buyers.
So, what is the best way to do that? Start with your customers.
It is simple, focus on the topics that will appeal to your ideal customer and bring them to your website. However, finding the content ideas that attract customers begins with your current customers.
Consider the questions that you get asked frequently, these questions can often lead to content ideas that will help your business grow. It is also important to think about the questions your ideal customer doesn’t know to ask but still needs to know before purchasing. Once you have figured these out, it is time to think about how your customers use your service or product – what can you teach your customers about the product, what will they want to accomplish, and how will your product make their life better.
Once you understand your customer needs it is time to check out your competition.
Look around and investigate what your competition is doing on their website, blog, or social media. Don’t simply copy your competition, use this as an opportunity to take note of what they are doing, and what their audience responds well to. Are they writing blog posts that highlight the features of specific products or services? Are they addressing the benefits? How is their audience engaging in their social media posts?
When you understand what your competitors are doing, it is now time to use keyword research tools.
Open Google and start searching using keywords related to your business, and the content topics you are thinking of writing about. What you see in your search results are topics and terms people are searching for right now. Google will try to autofill your search bar with the information they believe is relevant to your query.
Although Google is a great source of information, it is also smart to use other online research tools.
You can utilise a tool like AnswerThePublic to find out what questions people ask about topics related to your industry. Start a search with a relevant keyword and discover the questions the tool generates.
Once you understand what your ideal customer is searching for, you will need to decide what type of content to create in order to resonate with your audience.
Think about your ideal customer. Are they going to be helped the most with a video or a blog post with images? What kind of content will provide the most value to them? Suppose you are creating a tutorial on how to use a product; in this case, you are going to want to use video as it will help your ideal customer more than a blog post will. If you are creating a guide that will explain a process to your customer that will lead to a buying decision, you may want to create a blog post that they can reference later.
Finally, ensure that your content is optimised to receive organic traffic. Follow SEO best practices and use your keywords to ensure that your content gets picked up by Google. You will naturally use your chosen keywords because your content piece will be about a related topic.
Importantly, make sure that your content helps your audience and provides value.
At WebEagles our SEO and content team are here to guide you, establish the right keywords and create thought leadership pieces that will be valuable to your consumer. Being able to explain a service or product to someone with little to no expertise in your field can be challenging, however, this is what we specialise in. For further information, give us a call on 1300 123 808 and one of our marketing experts will be able to answer all of your questions.