How to create a content strategy for SEO?

When undergoing Search Engine Optimisation (SEO) for your business, it is important to have a great content strategy put into place.

Your content marketing strategy should always start with the target audience and should dive deeper into understanding your brand’s expertise and unique value propositions.

So, how do you build your content strategy?

Set your goals.

Start building your SEO strategy by setting relevant goals. Consider what you are trying to accomplish. Is your main purpose for SEO to increase leads by a certain percentage? Do you want to drive increase visibility for your brand? Write down these goals first. This will help you figure out what type of content you want to create, and what the calls-to-action should be.

Identify your primary audience and their pain points.
You must think about your potential customer’s journey to conversion. A content strategy should tackle the following:

  • Who is my audience?
  • What are their pain points and needs?
  • At what stage in the buying cycle are they and what type of content is most appropriate for them at that time?
  • What value can our brand offer?
  • How can we match our expertise to our audience’s needs?

Determine your brand’s unique expertise.
Think about what makes your brand truly unique. Ensure that you create content that makes your brand look like an ‘expert’ in the industry. By creating valuable content that aligns with your brand’s expertise, your target audience (and Google), will see your website as an authority in your industry, meaning your site is more likely to rank higher on search engines and reach more people.

Develop a list of potential content topics
Once you determine what makes your brand different, and what expertise you can offer to your target audience, it is time to brainstorm topics! Consider topics that your audience will care about, and what topics are currently trending. It is important to create content that users may be searching for, so research your industry and see what relevant topics are circulating the web.

Keyword Research
Once you have a list of good content topics, you will need to determine which keywords are the best targets around the topics. Keyword research is the process of identifying the different search queries people are looking for. Once you’ve picked the right keywords, you can then optimise the content on your site to better connect with your audience as they search for those terms on Google.

Create a content calendar.
Based on your keyword research, create a content calendar. Make sure that you include what your target keywords are, the relevant topics, and the important messages you want to convey to your audience.

Establish how to measure success.
Measuring the performance of your SEO strategy is important for your business’s online success. Therefore, it is helpful to have an advanced tracking method that will provide you with full transparency of your results. Our WebEagles Digital Dashboard tracks every metric you need to properly analyse your site’s performance. By keeping track of your performance, you will be able to determine what is and isn’t working, allowing you to alter your strategy accordingly.

SEO is the most profitable marketing weapon because when you rank highly in search results, your site is more visible, ultimately resulting in more traffic and greater revenue for your business. If you are looking to partner with an SEO agency that will help you achieve all your goals, contact WebEagles on 1300 123 808, and one of our friendly SEO experts will be able to answer all of your questions.

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Author: Rajeh El-Ali