The future of SEO: Predictions and Trends

There is no denying that Search Engine Optimisation (SEO) is ever-changing. What worked last year may not work this year, and what works today might not work tomorrow either. This makes it difficult for businesses to keep up with the latest SEO trends and ensure their website is ranking well on Google. But what does SEO’s future hold?

At WebEagles, it is important that we keep up to date with the latest developments in the SEO world and share our knowledge. So, without further ado, here are some predictions and trends to consider:

Voice search optimisation will become more important

With the rise of voice assistants and smart speakers, more people are using voice search to find information. SEO strategies will need to focus on optimising content for natural language queries and long-tail keywords that people use when speaking.

Artificial Intelligence (AI) will play a bigger role

AI technology is becoming increasingly sophisticated, and it’s already being used to automate tasks such as content creation, keyword research, and even website design. SEO professionals will need to understand how to leverage AI to improve their strategies.

Local SEO will continue to grow

Local SEO has become more important as people often search for businesses and services near them. Optimising for local search involves creating content that includes location-specific keywords, building citations on local directories, and maintaining accurate business listings on Google My Business.

User experience will be a top priority

User experience has always been important, but search engines are placing more emphasis on it as a ranking factor. SEO strategies will need to focus on creating content that is easy to navigate, loads quickly, and is accessible across all devices. In addition, Google has recently released a ‘helpful content update’, as part of a broader effort to ensure users see more helpful and original content in search results.

Video SEO will become more popular

Video content is becoming more popular as people consume more content on social media platforms like YouTube, Instagram, and TikTok. SEO strategies will need to focus on optimizing video content for search engines, including creating video transcripts, optimising video titles and descriptions, and building backlinks to video content.

The future of SEO is likely to be shaped by the continued evolution of technology and changing consumer behaviours. At WebEagles we work to adapt to these changes and leverage emerging trends to be successful in the years ahead. Boost your digital marketing strategy by giving us a call on 1300 123 808 and one of our friendly digital marketers will be happy to assist you.