What is Domain Authority?

It is no secret that Google loves websites that are reputable and trustworthy. So much so, that the domain authority of a website is one of the main factors search engines consider when deciding which results to push to the top of search results.

So, what is domain authority?

Domain authority is a search engine metric developed by Moz, to estimate how well a website will rank on search engine result pages (SERPs). It is calculated by using a series of signals, such as the quality of domains pointing to the website, number of internal links, search traffic, and ranking keywords. The domain authority score then rates a website on a scale of one to 100, with 100 being the greatest.

Why measure domain authority?

Domain authority influences how well your website can rank, or possibly outrank its competitors on search engines. Although domain authority isn’t an official ranking factor used by Google, it is still valuable to use as a benchmark for your website. You can use domain authority to see how your site compares to your competitors, as well as track the ranking strength over time.

How to increase domain authority?

There are various ways you can increase your domain authority, from creating linkable content, to becoming an expert within your niche. So, without further ado, here are various methods you can use to increase your domain authority score, and your ranking in SERPs:

Optimise your on-page content

On-page Search Engine Optimisation (SEO) is a large part of domain authority because it is the content you provide that people visit your website for. To build up your domain authority, you need to ensure that your web pages are relevant and well-structured for both users and search engines.

Make sure your website is mobile-friendly

A lot of the world’s web traffic comes from mobile devices. To increase your domain authority score, it is important to optimise your website for various devices, big or small.

Improve page load time

Page speed is a crucial part of your website’s domain authority, especially since in 2021 Google introduced Core Web Vitals as a ranking signal. A page that takes longer to load has a higher bounce rate, which is a sign of poor user experience. You can check your site speed using Google PageSpeed Insights, then follow the recommendations.

Promote your content via social media

To boost your backlink profile, being active on social media is a must. Social ranking signals are one of the main factors that go into determining a website’s domain authority score. Boost your contents visibility and engagement online by sharing it on all of your social media channels and encourage your followers to interact with the posts.

With the right digital marketing strategy, you should see your domain authority improve over time. To rise to the top of the SERPs, you need to have a strategic SEO plan that involves tactical keyword research, and high-quality content marketing. This is where WebEagles can help. Our SEO specialists understand exactly how to optimise your website to rank highly for the keywords related to your business. Contact us today on 1300 123 808 and talk to one of our friendly digital marketing experts today.