Driving Growth:

A CaseStudy on Boosting Yardware’s Online Presence

Yardware, a leading retailer of outdoor furniture and accessories, faced a significant challenge when the COVID-19 pandemic hit, leading to a sharp decrease in foot traffic to its physical store. Recognising the shifting consumer behaviour towards online shopping, the team at Yardware understood the imperative to revamp the digital marketing strategy to effectively reach and engage with its customers.

Yardware’s success story showcases the synergy between SEO and product development. By leveraging SEO insights, they fine-tuned their offerings to meet market demands, driving innovation and competitiveness.

Furthermore, Yardware’s strategic SEO approach extended to customer acquisition, enabling them to reach interstate markets. This targeted outreach broadened their customer base, solidifying their position as a regional industry leader. Let’s dive deep into the strategic partnership between Yardware and WebEagles that helped to boost Yardware’s online presence:

Addressing The Problem: Being
Found by Customers Online

Yardware faced several challenges triggered by the COVID-19 pandemic:

“With COVID, everything moved online, so gone were the days where everyone would walk in and buy stuff, so we had to move to a way to be found in an online presence. That was really the driving force. Foot traffic dropped off so much that we needed to know what people Googled and work out how to get more business in the store without them physically coming into the store.”

Annelise Cuda, Owner of Yardware

The Solution: A Multifaceted
Approach by WebEagles

SEO Optimisation:

WebEagles conducted in-depth keyword research to identify high-volume and relevant keywords related to outdoor furniture and accessories.

Let’s talk results: Ever since starting SEO with WebEagles, the Yardware website had exponentially grown in impressions to the site. The website has seen a 470% increase in impressions, from 12,600 impressions in May 2023, to 59,300 impressions in February 2024.

Website Revamp:

“In one instance, we identified a keyword that was trending, and we changed our website to meet that and we got more traffic from it. That was a very innovative way that I had never thought of doing business. How we looked at it changed completely. That made me wonder what else are they looking for.”

Annalise Cuda – Owner of Yardware

The Results:

Increased Traffic and Sales

The partnership between Yardware and WebEagles resulted in significant improvements in Yardware’s digital marketing performance. A notable improvement is the 80.1% increase in organic traffic, meaning customers from all over Australia are now finding Yardware online

The quality of the content meant that customers were engaging more deeply with both the website, and the Yardware team as well. “As we posted more blogs, we started growing,” Cuda said. “More people are interacting with us because they are finding us through the blogs.” she said.

The digital strategy has also directly led to a substantial growth in the scale of the business. “We sell more interstate now than we do to Sydney,” Cuda said. “We have a lot more people finding us online. We have had people from Tasmania finding us, we have sent stuff over to Perth…. We have a lot more people that find us than ever before.

“Can I be corny and say we just want to keep working with you guys? We are really happy with how we work together; it is a really great working relationship.”

Driving Growth:

A CaseStudy on Boosting Yardware’s Online Presence

Addressing The Problem: Being
Found by Customers Online

Decline In Foot Traffic

Shifting Consumer Behaviour

Intensified Digital Competition

The Solution: A Multifaceted
Approach by WebEagles

The Results:

Increased Traffic and Sales

Three Key Insights

From Our Campaign

Targeted SEO Strategies Yielded Increased Visibility

Personalised Content Resonated with the Audience

Enhanced User Experience Drove Conversions

Driving Growth:

A CaseStudy on Boosting Yardware’s Online Presence

Addressing The Problem: BeingFound by Customers Online

Decline In Foot Traffic

Shifting Consumer Behaviour

Intensified Digital Competition

The Solution: A Multifaceted Approach by WebEagles

The Results:

Increased Traffic and Sales

Three Key Insights

From Our Campaign

Targeted SEO Strategies Yielded Increased Visibility

Personalised Content Resonated with the Audience

Enhanced User Experience Drove Conversions

Addressing The Problem: Being
Found by Customers Online

The Solution: A Multifaceted
Approach by WebEagles