5 Powerful Benefits of Google Reviews

Did you know that most customers will only interact with brands that have positive online reviews? Google reviews and ratings have a significant impact on your brand’s reputation and online presence.

So, what is a Google Review exactly? Google reviews allow any good business to prove themselves to their potential customers. On Google, positive reviews have an extraordinary power. The power to influence brand trust, boost local SEO, and provide feedback.

Here is a list of the 5 most powerful benefits of Google Reviews:

Increased Brand Trust

Google reviews provide users with transparency through information. Even if a customer is not actively searching for reviews, once they notice that a business has a high rating, they are more likely to look for further information about the product or service.

Increased Online Exposure and Local SEO

We are well aware that Google’s search algorithms are complex. However, there is one thing we know for sure – Google reviews have an impact on local search rankings. According to Moz, 9% of Google’s search algorithm is driven by review signals, these signals are usually focused on review quantity, velocity, and diversity. Effectively combining all three review signals ultimately assists your local business in making it to the top of Google’s local search results.

Valuable Customer Feedback

Google reviews are beneficial in obtaining valuable customer feedback. Reviews will allow you to identify if your company has delivered a positive customer experience and if the customer is happy with the service or product they purchased. Use these responses as an opportunity to analyse what is and isn’t working for your company. Keep in mind to always respond to your reviews, positive or negative. Responding to negative reviews signals to your prospective customers that you are transparent in the actions you take to best resolve any issues. And take the feedback on board and use it as an opportunity to identify which areas of your business need improvement and make changes accordingly.

Improve Click-Through Rates

Your Google review rating shows up next to your business name in Google, so a collection of positive ratings will ultimately increase clicks through to your site. Having a good amount of positive reviews will indicate to your searchers that your business, product, and service is trustworthy and valuable.

Convert More Customers

Once customers have clicked through to your site, you have nearly reached the end goal of conversion. Although having a site with an incredible user-experience is vital to your online success, Google reviews are also powerful enough to turn your website’s visitors into customers. Any business with a strong Google rating should be advertising it on their website. This will improve your customers’ trust even if they have not read your online reviews.

For further information regarding online reviews and other digital marketing strategies, contact WebEagles on 1300 123 808, and one of our friendly digital marketing experts will be able to answer all of your questions.