What is the difference between copywriting vs content writing?

Did you know that copywriting and content writing are two very different skillsets? However, both are essential for a successful marketing strategy.

Copywriters are responsible for creating engaging, and effective copy, the text on your website that converts browsers into buyers. These are the words you see in digital ad campaigns, billboards, emails and more.

On the other hand, content writers create valuable content that informs and engages your audience. These include long and short form blogs, eBooks, and whitepapers.

So, what is the difference between copywriting and content writing?

Copywriting is all about persuading your reader. Copywriters are experts at utilising words to get people to take a desired action – for example, purchasing an item, signing up to a mailing list, or downloading an eBook.

Copywriting is usually written in shorter form, making more of an impact with fewer words. It also often has a shorter life, often being used for a specific campaign or goal.

Content writing is more about educating the reader and building relationships. Content writers create content that adds value to the reader, to better understand a topic, solve a problem, or make a decision.

Content writing is often found in blog form, meaning it is at least 500 words. It has a longer life, often permanently finding a home on the blog or resources page of a website. Blogs are one of the most recognised forms of content writing, with 7.5 million blog posts being published every day.

We often recognise copywriting because of its use in ads, and content writing when we have learnt something from an article. The goals of these two types of writing differ quite a bit, often changing the intent of the words.

A copywriter’s end goals is to get the reader to take action, while the content writer’s goal is to build trust and credibility.

Which is better for your business?

The answer to this question depends on the goals of your business. If you are looking to increase sales, and get more leads, copywriting is the way to go. However, if you want to build relationships, and establish yourself as a thought leader in your industry, then content writing is the more suitable option.

It is important to remember that great writing is the foundation of both copywriting and content writing. The key is to figure out which one will help you achieve your business goals.

The best marketing strategies use a combination of both copywriting and content writing. At WebEagles, our word wizards, as we like to call them, have decades of experience in crafting sentences, paragraphs and pages of text that keeps readers gripped.

If you are searching for a great content writer or copywriter, give us a call on 1300 123 808, and one of your friendly marketing experts will be able to answer all of your questions.