The Benefits of Using Long-Tail Keywords in SEO
Search engine optimisation (SEO) is a vital aspect of any digital marketing strategy. To maximise visibility and drive organic traffic to your website, keyword optimisation plays a crucial role.
While focusing on broad and highly competitive keywords is important, incorporating long-tail keywords into your SEO strategy can offer significant benefits.
At WebEagles, we have the expertise and tools to help our clients determine which long-tail keywords are best to target in their SEO campaign.
So, what are long-tail keywords?
Long-tail keywords are keyword phrases that are more specific and longer in length compared to generic or head keywords. Instead of targeting general terms like “shoes” or “digital marketing,” long-tail keywords are more specific, such as “running shoes for women” or “best digital marketing strategies for small businesses.”
What are the benefits of using long-tail keywords?
- Enhanced Relevance
One of the primary advantages of using long-tail keywords is the enhanced relevance they provide. When users search for a specific product, service, or information, they often use detailed queries. By targeting long-tail keywords that align closely with the content on your website, you increase the chances of attracting highly relevant traffic. This improves the overall user experience and increases the likelihood of conversions.
- Reduced Competition
Long-tail keywords typically have lower search volumes compared to broader keywords. While this may seem like a disadvantage, it actually presents an opportunity. The lower search volume means less competition from other websites, making it easier to rank higher in search engine results for those specific long-tail keyword phrases. With less competition, you have a better chance of attracting qualified traffic and gaining visibility within your niche.
- Higher Conversion Rates
Long-tail keywords tend to have higher conversion rates compared to generic keywords. This is because users searching with long-tail keywords are usually further along in the buying process and have a clearer idea of what they want. By targeting these specific keyword phrases, you can attract users who are more likely to convert into customers. For example, someone searching for “best budget-friendly smartphones under $300” is more likely to make a purchase compared to someone searching for “smartphones.”
- Better User Experience
Using long-tail keywords can significantly enhance the user experience on your website. When users find content that directly addresses their specific query, they are more likely to stay engaged and explore further. By optimising your website with long-tail keywords, you can provide valuable and relevant content that meets the specific needs of your target audience. This leads to increased user satisfaction, longer time spent on your website, and a lower bounce rate—all of which positively impact your SEO rankings.
- Voice Search Optimisation
With the rise of voice assistants and voice search, long-tail keywords have become even more valuable. Voice searches tend to be more conversational and include longer phrases. By incorporating long-tail keywords into your content, you can align with the natural language used in voice searches. This allows you to capture voice search traffic and stay ahead of the competition in this rapidly growing segment.
Long-tail keywords offer numerous benefits for your SEO efforts. Remember to conduct thorough keyword research to identify relevant long-tail keywords that align with your target audience’s search intent. By leveraging the power of long-tail keywords, you can drive targeted organic traffic and improve your overall SEO performance.
At WebEagles, we have the know-how to identify the best long-tail keywords that will drive relevant traffic to your website.
For more information about building the finest SEO strategy for your brand, give us a call on 1300 123 808, and one of our digital marketing experts will be able to assist you.