How to make your website stand out from your competitors

Due to the events of the last couple of years, people are browsing online now more than ever. As a result, businesses have been creating or upgrading their web presence, and the number of websites seeking your customers attention (and money) has likely skyrocketed.

So, how do you make your website unique and stand out from its competitors? At WebEagles, a lot of our clients ask us this exact question, so we have come up with a list of tips to help you stand out from the competition:

Make it user-friendly

Good user experience (UX) is key to a successful website. A clean and uncluttered design with a cohesive menu structure will help users navigate your site and find the information they are searching for quickly and easily. If your website has a shop feature, ensure that the checkout process is not long and confusing. There is a UX rule that states that every page on a site should be accessible in three clicks or less – try to stick to this wherever possible.

Make it mobile-friendly

Keep in mind that most of your customers will be using a phone or tablet to access your site. A responsive design that can adapt to any size screen and still be usable will scale. Mobile responsiveness is also vital for Search Engine Optimisation (SEO), as Google will not index sites that only work on a desktop.

Make it interesting

Regularly publishing blogs with informative and helpful content about your products or services will not only make your site stand out to your customers, but also to Google. Recently, Google launched the ‘helpful content update’, in an effort to make sure that users see more helpful, original content written by people, for people, on Google search results. Meaning if you continue to update your site with valuable content, your website is likely to gain more organic search traffic.

Be authentic

Throughout your sites content, blogs, and branding, showcase your unique personality. If your content is generic, it won’t be memorable. A good way to do this is to tell your story on your ‘About’ page so that your customers understand why you do what you do. Fun team bios with photos will also help people relate to you and your brand.

Make it different

It is smart to do your research and have a look at what your competitors are doing. Take note of what they do well, and what they are doing badly. Are your competitors doing all the same thing? If so, brainstorm what you could do differently.

Are you looking to create a new website or upgrade your current one? Do you want to stand out from the crowd? Get in touch with our team at WebEagles today, call us on 1300 123 808.