The Importance of Designing a Responsive Website
There are more devices accessing the Internet than ever, with screen sizes ranging from smartphones to large television screens, offering differing experiences of the Internet. As the popularity of using mobile devices to browse the Internet rises, you’d be doing your business a huge disservice if your website is not designed to respond and adjust to mobile and other devices.
So, without further ado, here is an in-depth look at five benefits of designing a responsive website:
Cost-Effectiveness
Maintaining two separate sites for mobile and non-mobile audiences can get expensive. However, by designing a responsive website, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.
Seamless User Experience (UX)
User Experience (UX) is vital to website owners and is by far one of the greatest benefits of having a responsive website. You want people to like your site, and you need it to easily convince them to revisit. Responsive web design offers a fine-tuned user experience and can help convince users to interact and take action on your site.
Flexibility
When you design a responsive website, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a great advantage when you want to make a quick change in design or fix a typo on your site.
Improve Your Search Engine Optimisation (SEO) Efforts
Google gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a great boost in search engine results. The closer you are to the top of the results page, the better the chance that potential customers will find you.
Adapts Easily To Any Screen Size
Lastly, another benefit of having a responsive website is its ability to adapt to any screen size. With a design like this, you’re way ahead of your competition, and it positions your website to seamlessly cater to newer devices that users use to surf the web.
Our team of expert web designers at WebEagles have years of experience in responsive web design. When we start working with your brand, optimising the website will be one of our first priorities, and we’ll take you through a step-by-step process to show you just how much your customers – and therefore your business – will benefit from a transition to a responsive web design layout.
For more information contact us on 1300 123 808, and one of our web design experts will be able to answer any of your questions.