How does Google remarketing work?

Google remarking is a powerful type of digital marketing that allows websites to show ads to users who have already visited their site and have shown intent/interest. Compared to regular marketing campaigns that you often find on Google and other social media platforms; remarketing is an entirely different ballgame.

Normal campaigns are aimed at getting users to your website for the first time by making them aware of your brand and products and services, whereas a remarketing campaign is specifically aimed at people that already know about your site and have visited before.

So, how does Google remarketing work?

The foundations of a remarketing campaign are built upon those tasty cookies that have been around for as long as we can remember. When a user visits a website, there is often a tracking pixel on the site which places a cookie on to the user’s computer.

The cookie holds a lot of vital information, such as the last time the user visited the site, and what page they were looking at. The information within this cookie gets sent back to the main advertising network (in this case, Google), which then allows them to change the ads for that specific user only.

Therefore, when a user visits another website that happens to be running AdSense (Google) banner ads, they will be met with highly targeted ads. By taking advantage of Google’s vast display network, these ads are likely to follow the user around almost every site they visit.

There are many benefits of remarketing, whether you are looking to actively drive sales, increase registrations, or to promote awareness of your brand, remarketing can be a strategically important element to your digital marketing.

Remarketing coupled with other online activities such as SEO, social media or standard advertising can be a secondary line of attraction to your brand. For further information on how to leverage remarketing for your business, contact WebEagles on 1300 123 808, and one of our digital marketing experts will be able to answer all of your questions.