What is Off-page SEO & What are the Benefits?
“Off-Page Search Engine Optimisation (SEO)” refers to all of the activities that you and others do away from your website to raise the ranking of a page on search engines. Off-page SEO is usually associated with link building; however, it goes beyond that.
In comparison, on-page search engine optimisation happens within the site, while off-page SEO happens outside the website. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.
Search engine algorithms, ranking factors and tactics are constantly evolving. Therefore, the trustworthiness, relevance, and authority that an effective Off-Page SEO strategy can afford still plays an important role in the page’s ability to rank.
So, what are the benefits of off-page SEO?
Improves Domain Authority
Off-page SEO is beneficial because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website offers both value and quality. The better the quality and trust that those sites have (i.e. their Domain Authority) the better the chances that your website has to improve in Domain Authority.
Better Search Engine Ranking
Off-page SEO lets external sources act as tiebreakers for websites that have the same quality of on-page SEO, so search engines can determine the best websites to rank on the results pages. Search engines, such as Google, measure off-page SEO factors including the number and quality of backlinks to a website.
Increase your PageRank
PageRank can easily be mistaken as a (Search Engine Results Page) SERP’s ranking; however, it is an entirely different aspect. PageRank is a numeric measure Google gives each individual web page on your site based on the number and quality of the links to each page. Google will provide a ranking of zero to ten based on these factors. PageRank is one factor out of many that impact your website’s SERP rankings.
Online Branding and Exposure
While off-page SEO improves your search rankings, you also end up increasing the exposure of your website. Therefore, drawing in more quality leads to your website.
At WebEagles, we specialise in both on-page and off-page SEO. For more information contact us on 1300 123 808, and one of our digital marketing experts will be able to answer any of your questions. To join our SEO 101: Workshop, register via the button below.