How to up your social media content game

Are you looking to create more valuable content for your audience? Are you looking for tips and tricks to up your social media game? Well, you’ve come to the right place!

Using social media can boost your content marketing efforts. We all know that a successful social media strategy requires delivering high-quality and engaging content to users. But how can you create content that will truly set your business apart? Here are some tips and tricks:

Better understand your target audience

Social media is one of the most powerful tools to get to know your audience. You should be using social media to gain insights into the daily lives of your consumers. It is important that you are able to answer the following questions:

• When are your customers online?
• What kind of content do they like?
• What content do they not like?
• What other brands do they interact with?
• What content are they sharing and how?

If you are aware of when your customers are most active on social media, you can schedule your content to be posted during these times, which ultimately boosts reach and engagement.

By understanding what your customers’ likes and dislikes, you can avoid spending hours creating content that your consumer won’t interact with.

Use social media as a listening tool

Social listening is about analysing and monitoring important data and then applying it to your strategy. It is important to monitor things such as:

• Mentions of your brand
• Conversions around topics and keywords
• Industry trends
• Competitor activity

Acting on this valuable information will help identify what information your audience is looking for, the questions they are asking and the challenges they are facing. You can then use this information to better shape your content strategy.

Create valuable content

When done properly, content creation allows you to interact with key members in the community, engage with thought leaders and industry experts and delivers valuable and unique perspectives to your audience.

Chances are people will be visiting your social media to learn more about the product or service you are promoting. Therefore, create and share posts that educate your audience, for example, talk about the product or services you provide and how these can benefit the consumer.

Also, consider sharing user-generated content, this can be particularly useful to boost content reach, and engage with your consumers. By successfully creating valuable content, you will be able to build significant relationships with your customers and other people in the industry, while reaching your target audience.

Use your past content to influence your future

Social media platforms, such as Facebook and Instagram provide insights into all of your posts. Make sure you see which posts work the best for you, however, you measure your success (this may be impressions, engagements, or reach). This will help you determine which posts have and haven’t resonated with your audience, allowing you to rework your content strategy to align with what your followers want to see.

If you are looking to up your social media game, contact WebEagles on 1300 123 808, and one of our friendly social media wizards will be able to answer all of your questions!