How to connect with your customers through social media
Social media is an important extension of your brand, and one of the best places to share your brand’s identity and grow your community. Although some may not see social media as the most personal platform for building relationships with current and potential customers, when done correctly, you can build meaningful connections with your online audience.
Providing a wonderful experience for your audience through social media can help increase customer satisfaction and build brand loyalty. While some leads may come from social media, your customers primarily use social media to socialise, so it is important to tailor your marketing strategies for these platforms to meet their needs and expectations.
So, without further ado, here are some ways you can connect with your customers through social media:
Ask for your audience’s opinions
Use social media to reach out to your customers. Gathering information about what your audiences’ preferences are and their opinions has never been easier. Social media users love to share their opinions online, all you need to do is give them something to share their opinion about. One of the easiest ways to do this is by creating a poll, or even just posting a question with your content. This is also a great way to drive more engagement and a two-way communication between your brand and its consumers.
Implement the feedback
By staying active on social media and keeping in touch with your audience, it is often easy to tell what resonated with them and what didn’t. It is important that you listen to your customers to find out how you can improve your business. While collecting feedback is vital to a successful business, it is almost pointless if you don’t use it in a meaningful way.
Show your customers appreciation
Showing your customers that they are appreciated can not only keep them happy but will also give you an edge over your competitors. Connecting with your online audience on a personal level can truly resonate with your customers. For instance, if someone mentions you on social media, or creates content featuring your brand, take the time to reply to them or share their message.
Solve issues quickly
One of the best ways to keep your customers happy is to solve any issues they may have with your company promptly. This displays that you care about your customers, and value their business. You should constantly be monitoring your social media in order to answer any questions or address any complaints as soon as possible. Having someone dedicated to doing this can greatly benefit your business. Monitoring your social media can also prevent any issues from spiralling out of control by allowing you to swiftly respond to anything that comes up.
Keep it original
Use your social media presence to offer exclusive insights to your brand and design a unique experience for your customers. The key to keeping your audience engaged is by adding value to their lives through original branded content. Create content that grabs your audience’s attention. Think about what you can teach them, share with them, and inspire them. By creating branded content that adds value to your customer you will be able to gain their trust and become a reliable source of information, all while showcasing your brand at the same time.
At WebEagles, we are dedicated to helping our clients to up their social media game, and connect with their audience. Contact us on 1300 123 808 and one of our friendly social media experts will be able to answer all of your questions!