The Top Marketing Trends of 2023

With the new year on the horizon, it is time to start thinking forward to stay ahead of the curve with the most important current marketing trends. To succeed in the fast-paced world of marketing, and maintain a sense of relevance in your industry, it is vital to stay ahead.

At WebEagles, it is our duty as your trusted digital marketing partner to be aware of any current trends that can help our clients succeed. So, without further ado, here are the top marketing trends to look out for in 2023.

Social media will become a customer service tool

Utilising social media as a tool for customer service is relatively new, however, this trend is quickly gaining momentum. It is no surprise that this trend is emerging at a time when many social media platforms, particularly Instagram and Facebook, are expanding its e-commerce capabilities. Therefore, providing customer service on these platforms will become even more critical.

More businesses will leverage SEO

As marketers, we must ensure that our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term returns. Although Search Engine Optimisation (SEO) is not new, its strategies are becoming more integrated within modern day marketing. As Google algorithms have evolved, SEO has become much more about providing helpful content that adds value to the user.

Optimising for mobile will be even more crucial

Consumers are spending more and more time on mobile devices. Therefore, it is important that all online activities are optimised for mobile use. While user experience is necessary for websites, it is also important in other key marketing strategies. For example, if you work with email you should focus on delivering mobile email experience to subscribers.

Blogging isn’t going anywhere

Blogging has been a common marketing strategy since brands started building their own websites. However, the age of this marketing tactic should not be a sign that it is out-of-date. In fact, blogging has been used by marketers for so long because it works. Blogs have been proven to be impactful, with many consumers purchasing something after reading a company’s blog. What’s more, is that sites that update their blog frequently have more search potential and can implement SEO strategies much easier than sites that don’t.

Keyword optimisation will be a key priority

Optimising your content with keywords will continue to be a priority in 2023. You can use tools such as Ahrefs or SEMRush to complete SEO keyword research related to your business, products, or service, and optimise your content accordingly with the right keywords.

At WebEagles, we have the expertise to help our clients stay on top of their marketing game, implement the best practices, and stay ahead of the trending marketing strategies. If you are looking to boost your digital marketing in 2023, give us a call on 1300 123 808 and one of our friendly digital marketers will be able to answer any of your questions.