Why Email Marketing is Still Important in 2022

With the rise of digital technologies and social media, marketers and businesses were expected to move on from email marketing – however, email marketing has stood the test of time, and is still a reliable tool.

Email is one of the most widely used and popular communications platforms, and there is data to prove it:

  • In 2021, the number of worldwide email users was about 4 billion, this number is expected to increase to 4.6 billion users by 2025.
  • More than 300 billion emails were forecasted to be sent and received every day in 2022.

If you want to get the most out of your email marketing campaigns, you must take an all-inclusive approach towards curating the right email marketing strategies.

So, without further ado, here are a few more reasons why email marketing is still important:

It allows for personalisation

Email marketing allows us to create customised content for consumers according to their buying patterns, journeys, behaviours, and other factors. We can utilise data and analytics to understand what interests’ consumers have, for example, if your customer saves an item from your catalogue, you can personalise an email by including related products.

Simply, you can use email automation software tools to view where your customers are sitting in your sales funnel and create content accordingly.

Produces better outcomes

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail, and more.

To achieve the best results, continually monitor the metrics of your campaign, such as click-through rates engagement and bounce rates.

Email marketing reduces costs

Compared to other marketing approaches, email is both straightforward and cost-effective. In email marketing, you simply need to hire a professional marketer who can create appealing visuals, along with excellent content, and you’re all set.

Creates brand loyalty and connection

Email marketing campaigns offer an effective way to boost brand awareness among customers. For instance, you can send informational content regarding your brands mission, history, products, and values.

When your potential consumers understand what your business stands for, they are more likely to engage and connect with your brand.

At WebEagles, we have the capability to create powerful email marketing campaigns for our clients. From designing the emails to writing the copy, we always keep the target audience in mind to ensure they are receiving a compelling message. For more information give us a call on 1300 123 808 and one of our marketing experts will be able to answer all of your questions.