Marketing For Allied Health

What happens if you stop doing SEO?

It is no surprise that Search Engine Optimisation (SEO) is one of the most important aspects online marketing. Unfortunately, it is also one of the most misunderstood.

There is a common misconception that once you start SEO, you can ramp up traction and leave it at that. Some believe that you can stop your campaign and sit back while the leads flow in – however, this is far from the truth.

To maintain your rankings on search engines, and the traffic that you are receiving as a result, you need to continuously work on your SEO strategy. We are often asked “How long will it take to see results from SEO?”, the truth is, it can take at least three to six months to see any tangible performance from a campaign. This is because there are a lot of moving parts to set up a well-strategized SEO campaign and build credibility on search engines such as Google.

So, what happens when you stop your SEO efforts?

If you are thinking of stopping your SEO campaign, please hear us out. Stopping SEO is never good news, and if you do decide to do so, two things are likely to occur:

  1. The traffic you usually receive from search engines will decrease over time.
  2. Keyword growth momentum will slow down.

But why will this happen in the first place? Here is your answer:

Google’s algorithms demand consistency

Google uses a variety of factors to determine a website’s ranking. This includes the number of quality back links, the relevance of the site’s content to the keywords being searched, and the overall domain authority. With Google constantly rolling our new algorithm updates, the moment you stop aligning your website to them, the moment you’re no longer in Googles best interest.

Stopping SEO means you fall behind, losing out to competitors who continue to publish new content, targeting keywords, fixing tech issues, and remaining authoritative.

When you do decide to take the leap of faith (which again, we highly recommend that you don’t), you can expect these consequences:

  1. Traffic and visibility will reduce over time

As mentioned, Google continues to update and change its algorithms, so if you are not keeping up with them, you will fall behind. If your website is no longer ranking as high as it once was, you will see a quick decline in your traffic. Once the traffic from search engines decreases, so will the leads. This will become a major pitfall for your business. So, if you have invested in SEO and experienced great results, why change what is working?

  1. Rankings will erode as competitors surpass you

If you stop your SEO efforts, your competitors can take advantage and dominate the space you were once in. This means decreasing the market share and revenue for your business.

Rather than pausing or stopping your campaign, let us show you why it’s the most important part of your digital marketing strategy overall. If you feel overwhelmed or if you’re having trouble getting the results you need, at WebEagles we can provide you with guidance and peace of mind that can change your perspective. Give us a call on 1300 123 808 for more information.