Digital Marketing Services For Small Business

Google Ads vs. Facebook Ads: Which Is Better For Your Business?

When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market – but they are very different in terms of use. If you are considering online paid advertisements, you may be wondering which is best for your business’ needs?

Google Ads are best for brands, products, or services your audience is actively searching for, such as a local dentist. Facebook Ads (also known as Meta Ads or Meta for Business) are best for advertising something your target audience isn’t necessarily actively searching for, but is likely to be interested in, such as a new pair of shoes.

How do they work?

Google and Facebook ads operate with a competitive bidding structure, but each works differently.

Facebook Ads are a form of paid social media advertising. Its ads can be displayed to users on Facebook, Instagram, Messenger, and throughout Meta’s expanded Audience Network.

Google Ads are paid search ads displayed in Google’s search engine results pages (SERPs) or display ads shown to remarketing lists throughout the Google Ad Network. Search page ads also incorporate Google Shopping ads as well as sponsored image and video advertisements.

When to use Facebook Ads?

Facebook Ads are best for businesses seeking to boost their brand awareness, or the products and services it sells, particularly with people who may not have heard of them before. Advertisers can target their desired audience based on geographics, demographics and interests via text, image, and video ads.

When to use Google Ads?

Google Ads are great for brands with a product or service a user wants or needs and is actively searching for. Google Ads primarily target users in the buying phase. Therefore, it is important to write and create advertisements that highlights the clear advantages of the brand’s product or service to be most successful.

With Google Ads and Facebook Ads, one isn’t necessarily better than the other. Once you determine your goals, budget, and target audience, you will find that each one offers unique features that can be beneficial to your brand at various points in its growth.

If you’re looking to drive a new wave of prospective customers to your website for the first time, quickly, then either a Google or Facebook ad campaign is your best option. At WebEagles, we have the expertise to help you craft a successful, measurable marketing campaign that really benefits your business. Contact WebEagles on 1300 123 808 for more information.