What are the benefits of Google display ads?
In today’s competitive business landscape, digital advertising has evolved to become far more than just an accessory to larger print campaigns, like in the early days of online marketing. Due to their targeting capabilities and cost effectiveness, digital ads are now an important component to any marketing strategy.
The Google Ad Network consists of five components: search, in-app advertising, video, shopping, and the component which we will be discussing in this article, digital display ads.
As one of the most popular ad types, Google display ads run like typical banner ads, like a billboard for your business across the internet. Google utilises Artificial Intelligence (AI) to bid and place your ads next to related content, allowing you to be in the right place, at the right time.
Google Support mentions that “The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.”
They also state that “Our job at Google is to make sure that marketers and agencies are armed with the best tools to help you plan, create, buy and target and measure and optimise your campaigns.”
So, what are the benefits of Google display ads?
Increases sales
The number one objective of any marketing campaign is to generate more sales. Thankfully, Google display ads have a proven track record of increasing a company’s revenue. Research shows that as of 2021, those who click on digital ads are 50 per cent more likely to make a purchase. Whether or not a website visitor makes a purchase on your site the first time they visit, there is still hope for a conversion in the future. Google display ads are widely used as retargeting campaigns to remind prospective customers which products or services they’ve browsed on your website.
Generates higher-quality leads
Leads are the lifeblood of your sales efforts. They allow your company to gather in-depth information on users, and nurture them overtime, with the ultimate goal of converting those leads into customers. By utilising Google display ads, you automatically have access to Google Analytics, which provides the in-depth key data you need to identify and target your ideal audience.
By tracking which ads are clicked on the most, you can determine which display ad campaign is bringing your business the most success.
Boost traffic to your website
The average click-through rate (CTR) of Google display ads is currently at an impressive 0.46 per cent. Although this percentage may seem small, it can potentially mean thousands of dollars of profit for your business, and a lot more eyes on your website and content.
Influence consumer purchasing decisions
Research displays that 90 per cent of consumers say that ads influence their purchasing decisions, therefore, it is clear that Google display ads are key to driving conversions. Display ads can show users similar products to ones they have recently viewed or purchased and can help convince them to purchase a new item.
Greater brand awareness
Have you heard of the ‘Seven Times Factor’? As a general rule of thumb, prospective customers need to see an advertisement seven times or more before they will actually make a purchase. Although this may seem like a lot, Google holds impressive statistics when it comes to getting users eyes on your ads. In fact, Google’s Display Ad Network reaches 90 per cent of world-wide internet users!
Due to these five key benefits, Google display ads should be the foundation of any digital marketing campaign that your business utilises. At WebEagles, we have the expertise to craft unique and eye-catching display ads that convert. If you are looking to up your advertising game, contact us on 1300 123 808 and speak to one of our friendly digital marketing experts.