Power up your social media strategy in 2023

Now that we are well and truly in 2023, there is no better time than now to upgrade your social media strategy. Gaining your audience’s trust is essential, and this is what social media is built to do – build brand awareness, and nurture business to consumer relationships.

It is no secret that social media marketing has numerous benefits for businesses. In fact, did you know that an average user spends at least 2 hours and 29 minutes per day on social media? This is a great indication for businesses online to reach many potential customers by leveraging the use of their online platforms.

It is never too late to start improving your social media strategy. So, without further ado, here are some tips that can help you power up your social media game in 2023:

Evaluate your business goals

To maximise your results, you need to know what social media success means to your brand. Businesses should track the following metrics:

• Followers: the number of users that have subscribed to your content
• Audience Insights: this includes their location, age, gender, interests, etc.
• Engagement Rate: how actively involved with your content your audience is.
• Impressions: the number of times your content is seen by a user, no matter if it was clicked or not.
• Comments: a user replying and commenting on your social media posts.
• Reactions and Likes: When a user responds to a brand message by liking or reacting to the content.

Often, social media platforms have built-in analytics that allow you to track performance over time. You should be checking your performance once a week to ensure you are meeting or exceeding your goals.

Define your target audience

Social media platforms are used by people of all ages and demographics. Therefore, if you have a business that caters to particular categories of consumers, you’ll want to learn how they engage online and which platforms they spend the most time on. As new social media trends are constantly arising, so are the possibilities to interact with various groups. For example, the rise of TikTok has created a chance for businesses to interact with Generation-Z customers who are less active on other platforms.

Complete competitor research

A competitive study of social media will help you identify who your rivals are, what they are doing well, what they are not doing well, and what they aren’t doing at all. Although your competitors may be targeting the same audience as you, spying on what they are doing on social media can help you learn what your audience wants, and where you can expand.

Create content that is relevant and interesting

Your social media content should be eye-catching, engaging, and provide value to your audience. As a general rule, you should create a mix of brand awareness, educational and promotional posts.

Whether it’s an Instagram post, a tweet, or an image, shares, and likes may disclose a lot about your target audience engages most with. You will understand what makes people happy and what they seek.

Plan and stay flexible

A golden rule for planning your social media strategy is to schedule your posts weeks in advance. However, you should keep your scheduling flexible enough that you can quickly incorporate current event topics, such as industry news, business announcements, and more.

At WebEagles, we are dedicated to helping our clients up their social media game, and connect with their audience. Contact us on 1300 123 808 and one of our friendly social media experts will be able to answer all of your questions.