Answering FAQs about Content Marketing

Digital marketing has become a leader in the marketing game. Although there seems to be countless digital marketing strategies, one that has proven to be extremely effective is content marketing. In fact, 92% of marketers and businesses believe that content marketing as a valuable asset to their business.

Often, we are faced with many questions about content marketing, including what it encompasses, the benefits, and how to get started. So, we have created a guide that answers some common content marketing questions:

What is content marketing?

Content marketing involves creating and publishing relevant and useful content for your audience. Through this content, you will establish your brand voice, and authority in your industry. As a result, potential customers will view your brand as helpful and credible.

Why is content marketing important?

Content marketing helps you to connect with your customers, as you personalise the messaging to their needs, wants and interests. In doing so, you will build more meaningful customer relationships.

How does a business benefit from content marketing?

Small and large businesses alike can receive the same benefits from content marketing. Additionally, the kind of industry you are in is also relevant. Customers are looking for value wherever they shop, and not just in terms of money. They are also seeking value from their experience with your brand.

Is content marketing the same as social media marketing?

Content marketing focuses on distributing content across various channels, where social media marketing focuses on sharing content only on social media channels. Furthermore, social media marketing aims to start a channel of communication between consumers and brands. With content marketing however, communication is second to providing helpful and reliable content.

What are the different types of content marketing?

The type of content you create can vary depending on your audience’s interests. Some of the most popular options include:

  • Blog posts
  • Articles
  • E-books
  • Whitepapers
  • Case studies
  • Press releases
What are common content marketing goals?

The key to identifying your goals is by auditing your current marketing strategies to see if anything is lacking. Some common examples of content marketing goals include:

  • Increase brand awareness
  • Build a brand community
  • Boost customer engagement
  • Nurture leads
  • Deepen customer loyalty
How do I identify my target audience?

To find your target audience, you need to build a buyer persona. A buyer persona represents your ideal customer. This includes your ideal buyer’s demographics, motivations, and challenges. For example, document your customers’ ages, genders, and locations. You can collect this data using analytics programs, such as Google Analytics.

Are keywords important in content marketing?

Keywords have become one of the most vital elements of a content marketing strategy. Incorporating keywords helps you achieve higher rankings and organic traffic from search engines such as Google.

The benefits that content marketing can bring to your business are endless – you can increase your brand awareness, consumer trust and conversions. Your website will become the ‘go-to’ source for customers to find relevant information and interesting content online.

At WebEagles, our content marketing experts can help you create a unique content strategy suited to your brand. If you have more questions regarding content marketing, give us a call on 1300 123 808.

Author: Rajeh El-Ali