What is a Robots.txt file? And why is it important for SEO? Robots.txt is a text file with instructions for search engine robots that tells them which pages they should and shouldn’t crawl. According to Google Search Central “A robots.txt…
What is technical SEO, and why is it important? Search engine optimisation (SEO) involves much more than just keyword research and content creation. SEO also requires backend tasks not visible to the end user. This is referred to as ‘technical…
What is a good bounce rate, and why does it matter for SEO? Did you know that ‘bounce rate’ is one of the most important website metrics that can affect the performance of your site? A high bounce rate indicates…
What happens if you stop doing SEO? It is no surprise that Search Engine Optimisation (SEO) is one of the most important aspects online marketing. Unfortunately, it is also one of the most misunderstood. There is a common misconception that…
Why You Need Landing Pages Are you looking to drive more conversions, but you’re not sure where to start? Landing pages are a key component to increasing your online conversions. But what exactly is a landing page, and why do…
What Is Organic Traffic? And Why Is It Important? What is the number one reason businesses want to rank higher on Google? The answer is simple, to get more organic traffic to their site. Organic traffic is the term used…
When is the best time to engage SEO? At WebEagles, we have assisted with many website launches over the years, and clients come to us at different stages in the process for a variety of requests. Each project is different;…
Why Is Fresh Content Critical for Your Website and SEO? Your website is a live entity on the internet. Each update you make to your website once it is “live” on the internet plays a part in its interaction with…
Why Blogging is Important for SEO It is no secret that a consistent content strategy will entice your blog readers to keep coming back for more. According to Hubspot, businesses that consistently write blogs as part of their content marketing…
Tips for Creating Killer Landing Pages Are you ready to create killer landing pages that will drive business growth? We recently explored why you need landing pages, however, it is important to understand how you can create landing pages that…