Tips for Creating Killer Landing Pages
Are you ready to create killer landing pages that will drive business growth? We recently explored why you need landing pages, however, it is important to understand how you can create landing pages that will help convert your website visitors into customers.
So, without further ado, here are some tips on how you can create high-conversion landing pages:
Include Clear Calls to Actions
Call-to-actions (CTAs) are the most vital part of any landing page. Your CTA should be specifically related to your goal, and supported by all the content on the page, from the headline and body to the images and overall layout. Keep your CTA clear, and make sure your users know the next step, here are a few examples:
- Sign Up
- Buy Now
- Request A Quote
- Book an Appointment
- Start Your Free Trial
- Join The Waitlist
- Call Us On…
Avoid bland CTAs such as ‘Submit’, as it does not tell the users what the next steps are.
Keep Forms Simple
If your landing page includes a form, be sure to keep it simple and only ask for the most important information. For example, if you are trying to convince visitors to sign up for an email newsletter, make sure that you are just asking for their name and email address. Asking too much information early on decreases the chances a user will complete the action you want them to take.
Have Clear and Informative Copy
The copy on your landing page should be clear, easy to read, and to the point. You can use bullet points, headings, and bold font to make the content easier to read. Each sentence on your landing page should serve a purpose, and that purpose should be to support your CTA.
Include Important Information at the Top of Your Landing Page
When creating your landing page, make sure that your CTA is located near the top of the page, where the user can click it without having to scroll. This doesn’t mean that your visitors won’t scroll down the page to read more information, however, at least a small percentage will be ready to take action as soon as they land on your page. This could be because the email or link that brought them to the page already persuaded them.
Have The Same Look and Design as the Campaign/Ads
If your landing page is tied to an email or pay-per-click campaign, make sure that it complements the look and feel of the ad or email. If the designs are very different, users may wonder if they have landed on the right page. The best way to do this is to use the same fonts, images, and colours from your campaign on the landing page.
At WebEagles, we have the expertise to help our clients create killer landing pages. If you would like to learn more or want to get in touch with an expert who can improve your landing page strategy, contact WebEagles on 1300 123 808, and one of our friendly digital marketing experts will be able to answer any of your questions.