Common SEO Mistakes to Avoid

Search Engine Optimisation (SEO), as we know, is a long and tricky road and so it is important to have the right team and strategy put into place to avoid any common mistakes. If SEO is not done correctly mistakes can ruin rankings, visibility, traffic, and the website’s user experience. When done properly, SEO becomes an essential practice in driving more traffic to your site, ultimately increasing customer loyalty and Return On Investment (ROI).

Here are some common mistakes to avoid when implementing SEO:

Not Setting Clear SEO Goals

For your SEO efforts to be effective, it is vital to understand what you want to achieve. This includes:

• Better quality traffic.
• More organic leads.
• More sales.

It is important to set clear goals to assess if your SEO efforts are working. You can look at criteria such as the right traffic coming to your site through the right keywords and if your site is converting these visitors to customers.

Ignoring Search Intent

It is no secret that Google favours sites whose content satisfies the search intent for a given query. Search intent relates to the motivation behind a user’s search; thus, you must figure out what the user wants to get when searching that question on Google.

Poor User Experience (UX)

To engage people, it is crucial to maintain a great UX, therefore you must check your overall website performance regularly. Look out for factors such as:

• Checking website speed.
• Mobile friendliness.
• Ease of Navigation.
• Optimising your text, video, and images.

Wrong Keyword Targeting

To avoid competing with highly competitive keywords, you need to start choosing keywords that are suitable for your niche and have low or mid-level competition. When launching an SEO strategy, start small but strong. To begin, create a keyword target plan and choose 10 keywords that you are likely to rank for.

For more information about how to best implement an effective SEO strategy, contact WebEagles on 1300 123 808.