The Importance of Copywriting in Digital Marketing

For digital marketing to be effective, your online presence should provide both information and entertainment through engaging content which attracts the right audience.

This is where copywriting comes into play!

Copywriting is often utilised to persuade people to think a certain way about a particular brand or product. Unlike news or editorial writing, copywriting is all about getting the reader to take action – to purchase, educate,  subscribe to mailing lists, or to keep updated with company news or products. When quality copywriting is combined with online marketing, you can develop nurturing and ongoing profitable relationships with your customers.

So, how can great copy make a difference to your website? Here are the answers:

Brand Image

Your website is usually the first contact a potential client has with your company. While having a professional-looking website design is crucial for success, it is only half of the equation. If your website lacks content or direction on actions, you could witness a high bounce rate. Thus, it is vital that you convey a number of messages in your website. Your website should not just be a gateway to know what you do, but also how you do it. You should invest in creating content that will convince potential customers why they should choose to engage with your service over thousands of others.

Search Engine Optimisation (SEO)

SEO is about getting traffic from organic search results on search engines. Great copywriting that takes advantage of the best SEO principles will assist in strengthening your online presence, as Google’s goal is to deliver high quality and relevant answers for any searches. Here’s guidelines to remember when writing website content:

  1. Content Quality – ensure that you are providing valuable content for your reader that answers the questions they may be searching for.
  2. Keyword Research – think about the type of words people would look for in a search engine to then engage with your website.
  3. Use of Keywords– the more you utilise relevant keywords when producing quality content on your site, the easier it is for customers searching for them to reach your site.
  4. Fresh Content – providing consistent and fresh content to your site will help your website rankings and ultimately result in a higher search traffic. Having a blog on your site where you post regular quality content is an extremely efficient way to rank better.
User Experience (UX)

UX focuses on having a deep understanding of users – their needs, what they value, their abilities and their limitations. In relation to web design, UX looks at improving the quality of the user’s interaction with your website.

The content on a website will point your readers to what they can do and help them find information about what they need.  Copywriting for UX is vital in making your readers find the content they need easily, that will ultimately guide them towards their next steps.

Engage with Quality Copywriters

At WebEagles we understand that not all businesses have the time, ability, and resources to do their own copywriting. Therefore, we are committed to providing our clients with quality copywriting services. The strength of the copywriting services that we offer at WebEagles is that we are also laser-focused on ensuring that all the copy on your website is perfectly optimised for search engines.

For more information on how SEO Copywriting can help boost your online presence, contact WebEagles on 1300 123 808.