What Is Google My Business?

Google My Business (GMB) ensures that the most accurate information about your business is displayed when people search on Google. Through GMB you can add your business’ location, hours, images, manage reviews and so much more.

A GMB listing does not replace your business’ website, but rather compliments it by providing it with a public identity and presence with a listing on Google. Another great benefit is that the information provided about a business through GMB can also appear in Google Search and Maps.

How much does Google My Business cost?

Google My Business is completely free!

Although there are a few requirements that your business needs to tick to access it. The most important being that your business cannot be solely online, you must have some face-to-face communication with your customers.

Why does Google My Business matter?

GMB is an important tool for local Search Engine Optimisation (SEO), with local SEO being a crucial strategy to generate leads and sales from local customers. In fact, GMB provides the greatest impact for businesses to receive local exposure.

Local SEO is where search engine optimisation is focused within specific geographic locations to ensure that your customers find you. GMB ultimately helps promote your products or services to local customers in the exact moment they are searching for them, thus driving more people to your business.

Local SEO should be a digital marketing investment for any business, no matter how big or small. In fact, if you are a smaller business, local SEO is a wonderful opportunity to stay on top of your competitors, and GMB is one of the first tools you need to do this.

Three Key Benefits of Google My Business
  1. Increased visibility in local search.
  2. Better user experience for customers.
  3. Driving more traffic to your website and physical location.

For further information about how to claim and verify your Google My Business listing, or for any assistance with local SEO and being found ahead of your competitors, contact WebEagles on 1300 123 808.