The Importance of Keyword Research

Did you know that Google processes over 40,000 search queries per second? Therefore, it is vital that you choose the right targeted keywords to use when optimising your content and to reach your desired audience. With the right keywords and SEO strategy, you will climb to the top 10 in Google rankings and increase your revenue.

What is keyword research?

Keyword research is the process of identifying the different search queries that people are looking for. Once obtaining information gathered from your list of keywords, you can then optimise the content on your website to target the most useful keywords, to be visible on the front page of google.

With billions of searches on Google per day, there will be thousands of search terms relevant to your business, although you cannot target them all. For your SEO strategy to work, you must pick and choose the search terms you want to focus on. By refining in on the ones that have high search volume, low competition, or that will convert well, you can prioritise your SEO efforts.

Why is keyword research important?

Keyword research is the foundational aspect of any SEO strategy. It assists with choosing the right keywords to focus on, so you can optimise your existing website content to increase visibility for relevant searches. It also makes it easier to create a content plan to target your potential consumers.

Most people searching on Google never make it past the top three results, let alone past the first page. In fact, more than 75% of all clicks go to the top three search results, and only 0.78% of Google searchers click links on Page 2.

To get your desired traffic through search engines, being on the first page of Google for your specific keywords will improve the traffic on your website.

SEO is the most profitable marketing weapon, when you rank highly in search results, your site is more visible, ultimately resulting in more traffic and greater revenue.