What are backlinks?

Backlinks are a vital part of any Search Engine Optimisation (SEO) strategy; however, many people don’t know what they are, and why they are so important.

So, what are backlinks?

Backlinks are when one website links to another website. When another website links to you, Google sees that as them trusting you, therefore Google will then determine your site to be trusted in a particular industry.

Simply, a backlink signals to Google and other search engines that the information on your site is valuable and worth sharing.

Why are backlinks so important?

According to SEO experts, backlinks affect Google rankings more than any other factor. The more quality backlinks your website has, the higher you will rank in the search engine results pages. This makes backlinks a vital part of any SEO strategy, and it is the most important off-site SEO tactic.

What makes a good backlink?


When it comes to backlinks, quality is always more important than quantity. When we mention quality, we are talking about authoritative sites that people trust and respect. For example, if one high authority site such as Forbes links to you, Google deems this as more effective than if lots of low authority sites link to you.

To determine if it is a quality site, Google is looking at domain authority. You want the backlinks to come from sites that have a high domain authority score.


Another aspect Google looks at is how related the link is to your site. The more relevant the backlinks are to your site the better. For example, if you are selling clothes, you would want a fashion site linking to you.


Google is also looking at how many backlinks you are getting over time. It has to be natural, in other words, you should not be paying people to link to your website – it should be earned.

When backlinks are of high quality, authoritative, relevant, and earned, your rankings are going to skyrocket.

At WebEagles, we understand what it takes to create high-quality backlinks to complement your SEO strategy. For more information contact us at 1300 123 808, and one of our digital marketing experts will be able to answer any of your questions.