How can a small business leverage social media?

Social media has changed how we communicate, connect, and relate to one another. Social platforms, such as Instagram, Facebook and TikTok just to name a few, provide users with a sense of community regardless of where they are in the world. Social media brings the ability to create and connect in a digital environment where users feel a sense of belonging, making social media a very powerful tool for businesses.

So, how exactly can small businesses use the power of social media? Here is your answer:

Share and Create Valuable Content

The backbone of your social media strategy is the content that you create and share. When done properly, content creation allows you to interact and deliver value to your audience. It is likely that users are visiting your social media to learn about your product or service, so be sure to create and share posts that educate, for example, talk about the solution that your product offers and how it benefits the consumer.

Affordable Marketing

The benefit of social media is that it works for any business, big or small. This is because social media has something to offer for every budget. If you don’t have the budget to pay for social media ads yet, that is okay! You can still produce organic content and share it on social media platforms. Once you build a loyal following and your business grows, there are many options to advertise on these platforms. Social media platforms such as Instagram and Facebook offer customised advertising options, meaning you can control the budget and target audience.

Partner with Influencers

As a small business, you may be thinking that partnering with influencers would be too expensive for you right now. However, have you heard of micro-influencers? Micro-influencers are people who have around 10,000 to 50,000 followers on social media. Despite the lower number of followers, these influencers are known to have high engagement with their audience. Working with a micro-influencer who is relevant to your business and target market can help increase brand awareness significantly.


Hosting a contest or giveaway can be highly effective on social media because it is easy to share information, making word-of-mouth travel fast. Giveaways are a great way to catch the attention of your audience and increase brand awareness. For example, you can ask users to share the post or tag a friend in the comment section. These efforts result in a lot of exposure as your business gets discovered by thousands of users, some of which are bound to get interested.

Listen to Your Audience

Social media is a great tool to analyse what your audience wants and needs. It is vital to monitor things such as mentions of your brand, conversions around topics and keywords, industry trends, and competitor activity. Acting on this valuable information will help you identify what your audience is looking for, their queries, and their challenges. You can use this information to better shape your content strategy.

At WebEagles, we are dedicated to helping our clients to up their social media game. Contact us on 1300 123 808 and one of our friendly social media experts will be able to answer all of your questions!