What are the most successful link-building techniques in SEO?

In the past, link building focused on quantity, not quality, however, link building has now become a whole different ball game.

Link building plays a significant role in search engine optimisation (SEO). It’s one of the major factors search engines use to determine rankings,  When deciding how to rank your website, search engines such as Google, Bing, and Yahoo look at how many links lead to your site (and the quality of those links). The more trustworthy, high-quality, and authoritative sites link to you, the higher your landing pages and blog posts will appear on Search Engine Result Pages (SERPs).

So, what are some of the most successful link-building techniques? Here is what you need to know:

Strategic Guest Blogging

Guest blogging is when you publish an article on someone else’s website. By doing this you can drive more traffic back to your own website and increase brand awareness. If you want to get the most out of guest blogging, it is important to be strategic and authentic. Make sure that the content you are creating is unique, and that the site is relevant, authoritative, and attracts your audience.

Be Active on Social Media

Social media platforms have transformed marketing and can be a huge asset for your link building strategy and guest blogging efforts. Be active by sharing new content including posts, images, and updates. Using social media also helps you to expose your brand and site to a larger audience who may reshare your posts with their target audience.

Keep Track of Your Backlinks

When investing time and money in getting new links, it is vital to track their status. When tracking your backlinks, you will be able to determine whether you need to build more or pause. You do not have control over the blogs and sites that link to you, meaning that the site owners can easily remove your link from their post or recourse without notifying you. This is why it’s important to monitor your backlinks.

At WebEagles, we will take this time-consuming process out of your hands. We will identify the right target third-party websites that you want linking to your own site, and then leverage our experience to engage with the relevant editorial source to gain their attention and get that link placed back to your website. Contact us on 1300 123 808 for more information.