Is SEO necessary for ranking a website in Google?

Search Engine Optimisation (SEO) is made up of multiple elements, and knowing what they are, and how they work is key to understanding why SEO is so important.

The simple answer to the question ‘Is SEO necessary for ranking a website in Google’ is yes, absolutely! SEO is crucial because it makes your website more visible, resulting in more traffic, and more opportunities to convert leads into customers.

SEO is a valuable tool to develop brand awareness, build relationships and to help position yourself as an authoritative and trustworthy expert in your field. So, without further ado, here is a further insight into why SEO is necessary for ranking a website in Google:

Visibility and Rankings

SEO provides websites with the opportunity to increase visibility, meaning it is easier for customers to find you when they search for something you may offer. The higher you rank on a Search Engine Results Page (SERP), the more likely prospective customers will see and click through to your site. The more effective your SEO strategy is, the higher your ranking will be for more relevant keywords.

Web Traffic

Increased traffic to your website is one of the main goals of an SEO strategy. Did you know that the top result on Google gets nearly 32% of clicks? Therefore, if you don’t rank highly in Google, there is a chance that you will not be found by potential customers. Your competitors are likely already ranking on Google, so the longer you wait to implement a well-thought-out SEO strategy, the longer it will take you to reach the top positions.


Page Authority (PA) is important to both the search engines and their users. Google searchers know when they search for something, the highest-ranking results are likely to provide what they are searching for. So, businesses that rank highly tend to have increased industry authority and the ability to gain the trust of their website visitors prior to them clicking through.

At WebEagles, our mission is to assist our clients in ranking higher on search engines by creating a strategic and tailored SEO strategy. Contact WebEagles on 1300 123 808 for more information or sign up for our free SEO 101: Workshop via the button below!