Why Is Fresh Content Critical for Your Website and SEO?

Your website is a live entity on the internet. Each update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and search engines. A static website without regular updates may be viewed by search engines as a ‘dead’ entity, with no ‘life’, and nothing new to offer.

A frequently updated website offers search engines choices for fresh content and sources of new information for their search queries. So, if you update your website often with valuable content, search engines will love you for it.

So, why is fresh content critical for your website and Search Engine Optimisation (SEO)? Here is your answer:

Fresh Indexing

The more frequently you update your website with articles, and new web pages, the more frequently a search engine will crawl your website. When search engines look at your site more often, you have the opportunity to achieve higher rankings based on the content you provide.

Google Rewards Frequent Updates

Google has a great influence on how websites are constructed. It is no secret that Google rewards websites that are constantly providing updates and quality content. The “Googlebot” that crawls the web is continuously searching for web pages that are new or updated and then adds the fresh content to the Google index. So, be sure to add frequent blog posts, or make some changes to your site to get noticed.

More Keywords

When you publish fresh content, you present more opportunities for your site to contain more keywords. Updating your website with articles allows you to optimise your content with relevant keywords that will attract visitors to your site.

Increases Your Domain Authority

All website owners strive to become the industry ‘authority’ in Google’s eyes. The more valuable and informative content you publish that relates to your industry, the greater the authority potential. You become a stronger authority when you write about a particular topic, as long as your content is of a high-quality.

Keeping Your Audience Informed

Another positive reason to update your website is to keep your current audience updated, as well as providing information for new visitors to convert to customers. By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds great value to your website.

At WebEagles, we work with our clients to develop content strategies for their website. We have the tools and expertise that allow us to find the best keywords that will help promote your website to a wider audience through search. For more information, contact us on 1300 123 808 and one of our digital marketing experts will be available to answer any of your queries.