Seo Agency

Tips for Designing and Developing Your Website Structure

Website structure refers to how information is laid out on your site, the way it is designed, and how the pages connect with one another. One of the main reasons why visitors leave a website is due to poor design and structure. Websites have a short window to make a good first impression, otherwise, visitors will go somewhere else.

There are three major reasons why website structure is important:

A well-planned structure is good for User Experience (UX)

Did you know that 88 percent of online consumers say they are less likely to return to a site after a bad experience? Websites that are easy to navigate create a seamless experience for its users.

Improves Search Engine Optimisation (SEO)

More than 25 percent of SEO professionals believe structured data is an emerging SEO factor, and 36.6 percent believe Google’s Core Web Vitals update is going to become one of the most critical components to an SEO strategy in the future.

Prevents Keyword Cannibalisation

Meaning, content that includes similar topics will be recognised and organised from one another, giving users and crawl bots a clear idea of the purpose for each piece. Keyword to URL Mapping ensures that the website content is structured in the most logical way possible to ensure your web pages don’t take rankings away from each other.

So, what are the tips for designing and developing your website structure?

Optimise Your Site for People

It is important to optimise your site with the user in mind. Some website owners are still focused on optimising for the Search Engines, whilst this isn’t the worst idea, keep in mind that you need to keep your visitors engaged to increase conversions.

Keep Links at a Reasonable Number

It is critical to balance on-page time and link interactions. You want your audience to be engaged by the content on the current page, but also encourage them to dive deeper into your site. The key to this balance is to keep links at a reasonable number, and also make sure that the link connects to the topic at hand.

Utilise Heading Hierarchy

When utilising a heading hierarchy, you create a logical structure for your web pages that humans and Search Engine bots can easily understand. Heading hierarchy’s assist in page organisation, using different heading elements. These elements are simple to implement and easy to organise while improving the readability of each page.

Keyword Research

One thing that is as important as website structure is the content. To produce content that is valuable to your audience, perform keyword research at each stage of the website development process, and make sure that all pages are optimised.

Our team of expert web designers at WebEagles have years of experience in developing the finest site structure. When we start working with your brand, optimising the website, and creating a great user experience will be one of our first priorities. For more information contact us on 1300 123 808, and one of our web design experts will be able to answer any of your questions.