Why Blogging is Important for SEO

It is no secret that a consistent content strategy will entice your blog readers to keep coming back for more. According to Hubspot, businesses that consistently write blogs as part of their content marketing receive 67% more leads monthly than those that don’t. Receiving more leads comes from a strong search engine optimisation (SEO) strategy, combined with valuable content.

SEO is that pinch of salt most businesses don’t add to their mixture of digital marketing and is vital in increasing both the quality and quantity of a company’s website strategy.

If your business is ranked on the first page of search engines, such as Google, you have the opportunity to attract more eyes. From there, you are more likely to have potential customers clicking through to your site. So, how do you increase the likelihood of website visitors without spending thousands of dollars per month on ads? The answer is blogging!

Without further ado, here is why blogging is important for SEO:

Increases Organic Reach

Did you know that 70-80% of searchers ignore paid search results, choosing to only click on organic search results? Every time a new blog post is written for your website, you create a new URL for your site, and every new URL is an opportunity for your website to be ranked in search results. You can carefully research keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.

Creates Fresh Content

The more you update your website with fresh content, the more frequently search engines visit and favors your site. Search engines value updated and relevant content. Your homepage and landing pages would rarely change, so frequently updating your blog that incorporates relevant topics will help you build a relationship with your readers whilst providing new content for search engines to index.

Incorporates Backlinking

Backlinking refers to the links that are included on one website that connects to another respected site. Backlinking assists in creating relationships with other websites to help yours grow, it even works better when you have another reputable website link to your site. To backlink correctly and efficiently, you must include a reputable site that ties in with your current topic.

Builds Credibility

Blogging allows your company to provide information and speak on relevant topics within your industry. They show authenticity and build credibility with current and prospective clients (and search engines!). Blogging helps you build a great reputation and create an authoritative voice, resulting in more website traffic and repeat visitors. In turn, this shows search engines that people are drawn to your website and raises your domain authority level in their algorithm.

At WebEagles, our team of word wizards are here to guide you, establish thought leadership pieces, and engage with your audience. Being able to explain what you do to someone with no experience or expertise in your field is one of the most challenging tasks in writing, and it’s something that we specialise in. For more information give us a call on 1300 123 808 and one of our marketing experts will be able to answer all of your questions.