Best Email Marketing Practices for Higher Conversions Email marketing remains one of the most effective and affordable tools in a marketer’s arsenal. When done right, it can yield impressive results and drive higher conversions for businesses. However, with the increasing…
How to make your website stand out from your competitors Due to the events of the last couple of years, people are browsing online now more than ever. As a result, businesses have been creating or upgrading their web presence,…
5 Best Practices for Great Landing Pages The main goal of a landing page is to nurture customers who are not ready to buy just yet and to demonstrate how your company provides specific value in that area. Curating a…
What is the difference between copywriting vs content writing? Did you know that copywriting and content writing are two very different skillsets? However, both are essential for a successful marketing strategy. Copywriters are responsible for creating engaging, and effective copy,…
What are backlinks? Backlinks are a vital part of any Search Engine Optimisation (SEO) strategy; however, many people don’t know what they are, and why they are so important. So, what are backlinks? Backlinks are when one website links to…
Why Email Marketing is Still Important in 2022 With the rise of digital technologies and social media, marketers and businesses were expected to move on from email marketing – however, email marketing has stood the test of time, and is…
How to Create Compelling Emails That Make Your Customers Click Did you know that globally there are 4.3 billion email users? This in itself shows that email marketing is an opportunity that brands shouldn’t be missing out on. If you…
The Ultimate Guide to Email Marketing Prior to social media marketing, the most useful tool to directly communicate with your audience was through email marketing. Did you know that the first marketing email was sent in 1978, and resulted in…
How We Do SEO Audits SEO audits are an evaluation of your website and search engine compatibility in a number of areas. SEO audits help us identify website performance in a number of areas that need improvement and create an…
