The Role of A/B Testing in Website Optimisation In the fast-paced digital landscape, where user attention is scarce and competition is fierce, optimising a website to enhance user experience and drive conversions is crucial for online success. One of…
How to Effectively Use Google Analytics to Improve Your Website’s Performance Google Analytics is an essential tool for any website owner who wants to gain insights into their website’s performance. With Google Analytics, you can track your website’s traffic, user…
AI-generated content: What you need to know! Everyone is talking about Artificial Intelligence (AI) these days, as people use tools like ChatGPT to produce words and Stable Diffusion to generate art. We have reached the point where AI has evolved…
What is Semantic Search? How does it affect SEO? Search Engine Optimisation (SEO) has changed a lot over the years, for example, in 2010 SEO was more about getting as many backlinks as you could and include as many keywords…
Google Ads vs. Facebook Ads: Which Is Better For Your Business? When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market – but they are very different in terms of use. If…
What are the benefits of Google display ads? In today’s competitive business landscape, digital advertising has evolved to become far more than just an accessory to larger print campaigns, like in the early days of online marketing. Due to their…
What is a Robots.txt file? And why is it important for SEO? Robots.txt is a text file with instructions for search engine robots that tells them which pages they should and shouldn’t crawl. According to Google Search Central “A robots.txt…
Google has refreshed guidelines for site owners Back in 2002, Google launched a page with a set of guidelines for site owners that provided an overview of best practices when it came to building a site, called the “Webmaster Guidelines”.…
What you should know about Google’s “helpful content update” Google is continuously working to better connect people with helpful information. So, to no surprise, they are launching a new update, called the “helpful content update”. This update is part of…
Google is Retiring Universal Analytics Google is notorious for its constant updates and changes, the latest being that they are now retiring Universal Analytics. In March of this year, Google announced that ‘Universal Analytics will be going away’. Where is…