Understanding the Buyer’s Journey and How to Use It in Marketing In today’s highly competitive business landscape, understanding the buyer’s journey is crucial for successful marketing. The buyer’s journey refers to the process that potential customers go through from the…
Google Ads vs. Facebook Ads: Which Is Better For Your Business? When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market – but they are very different in terms of use. If…
What is Pay-Per-Click? And Why Is It Important? We recently explored what organic traffic is, and why it is important, however, it is now pay-per-click’s time to shine. Pay-per-click (PPC) advertising is one of the most established forms of digital…
How To Write Digital Ad Copy That Converts? Did you know that searchers spend an average of 3.4 seconds viewing the first five search results in Google? Therefore, if you want to convert prospective customers with your pay-per-click (PPC) ads,…
What is Quality Score in Google AdWords? If you are running a Google AdWords campaign, or you are setting up a new campaign for the first time and are unsure of the meaning of ‘Quality Score’, then you have come…
What are Negative Keywords? Negative keywords play an important role in maximising the return on investment (ROI) of your pay-per-click (PPC) campaign. Many advertisers get caught up focusing on what keywords to target that they tend to forget to also…
How does Google remarketing work? Google remarking is a powerful type of digital marketing that allows websites to show ads to users who have already visited their site and have shown intent/interest. Compared to regular marketing campaigns that you often…
New To Advertising? Here Are the Common Google Ads Mistakes to Avoid When attempting something for the first time, or learning a new skill, mistakes and failures are bound to happen. Although this is a normal part of the learning…
How do I track my SEO keywords? Do you know how successful your Search Engine Optimisation (SEO) Strategy is? Can you tell which keywords are driving the most traffic to your website? Are there issues with your site holding it…
Remarketing – what is it? To put simply, remarketing is a way to connect with those who have previously interacted with your website or mobile app. Remarketing allows you to strategically position your ads in front of these audiences as…