Why You Need Landing Pages Are you looking to drive more conversions, but you’re not sure where to start? Landing pages are a key component to increasing your online conversions. But what exactly is a landing page, and why do…
Is SEO necessary for ranking a website in Google? Search Engine Optimisation (SEO) is made up of multiple elements, and knowing what they are, and how they work is key to understanding why SEO is so important. The simple answer…
What are the most successful link-building techniques in SEO? In the past, link building focused on quantity, not quality, however, link building has now become a whole different ball game. Link building plays a significant role in search engine optimisation…
What is Off-page SEO & What are the Benefits? “Off-Page Search Engine Optimisation (SEO)” refers to all of the activities that you and others do away from your website to raise the ranking of a page on search engines. Off-page…
What Are the Benefits of On-page SEO? The benefits associated with Search Engine Optimisation (SEO) are countless. On-page SEO optimises web pages to rank higher in search engines and attract high-quality traffic and customers. So, without further ado, here are…
How to Research Keywords: A Step-By-Step Guide for SEO Ranking in search results is not as complex or mysterious as you might think. In order to rank, a page must indicate its relevance and the website itself must be authoritative in the eyes of…
How to create a content strategy for SEO? When undergoing Search Engine Optimisation (SEO) for your business, it is important to have a great content strategy put into place. Your content marketing strategy should always start with the target audience…
What is black hat SEO and why should you avoid it? When Search Engine Optimisation (SEO) launched in 1991, there weren’t any rules. Marketers took this as an opportunity and advantage to use hacking practices that leveraged keyword stuffing and…
The History of SEO Before we dive into the history of SEO, it is important that we define what SEO is. SEO stands for Search Engine Optimisation; the process ensures that your customers find your website by optimising your online…
Common SEO Mistakes to Avoid Search Engine Optimisation (SEO), as we know, is a long and tricky road and so it is important to have the right team and strategy put into place to avoid any common mistakes. If SEO…