Why Content Strategy Is Important If you are using marketing to promote your brand, then you need a content strategy. The ‘why’ of your content is much more important than the ‘what’ – therefore, you need to have a well…
How Can Google My Business Help in Digital Marketing? Google My Business (GMB) is a free platform that allows business owners to create and manage their online presence across Google. It is a great tool for digital marketing, as it…
Why Is Fresh Content Critical for Your Website and SEO? Your website is a live entity on the internet. Each update you make to your website once it is “live” on the internet plays a part in its interaction with…
How To Write Digital Ad Copy That Converts? Did you know that searchers spend an average of 3.4 seconds viewing the first five search results in Google? Therefore, if you want to convert prospective customers with your pay-per-click (PPC) ads,…
Why SEO and PR should be working together When it comes to digital marketing, search engine optimisation (SEO) and public relations (PR) go together like bread and butter. As the digital landscape is constantly evolving, marketing and other communication channels…
How to attract your ideal customers with quality content? Search engine optimisation (SEO), and content marketing often work hand in hand to help businesses grow organically. It is no secret how powerful this combination is and the great results you…
Why Blogging is Important for SEO It is no secret that a consistent content strategy will entice your blog readers to keep coming back for more. According to Hubspot, businesses that consistently write blogs as part of their content marketing…
Meet Our Talented Project Managers Dominique Wilkins, an American former professional basketball player once said, “You are only as good as your team”, and this is not only true for sport, but also true in professional industries as well. At…
How to Create Compelling Emails That Make Your Customers Click Did you know that globally there are 4.3 billion email users? This in itself shows that email marketing is an opportunity that brands shouldn’t be missing out on. If you…
What is Domain Authority? It is no secret that Google loves websites that are reputable and trustworthy. So much so, that the domain authority of a website is one of the main factors search engines consider when deciding which results…