How Pay-Per-Click Can Boost Your Digital Marketing Efforts Digital marketing is made up of a wide range of channels, including your website, social media, email marketing, SMS, paid advertising and more. Each of these tools have their own wonderful benefits,…
The Importance of Copywriting in Digital Marketing For digital marketing to be effective, your online presence should provide both information and entertainment through engaging content which attracts the right audience. This is where copywriting comes into play! Copywriting is often…
What Is Google My Business? Google My Business (GMB) ensures that the most accurate information about your business is displayed when people search on Google. Through GMB you can add your business’ location, hours, images, manage reviews and so much…
The Ultimate Guide to Lead Tracking Are you aware of which online marketing strategies are bringing the most traffic to your website? Can you tell which posts are generating leads, and which failed? Peter Drucker once said, “If you can’t…
Be where people can find you – on the first page of Google Did you know that there are more than 3.5 billion Google searches daily? If you are looking to increase the traffic to your website, Google is the…
Googles 2021 Algorithm Update: What you need to know! It is no secret that the Website user experience (UX) ultimately dictates whether a Website sinks or swims. Google plans to update its algorithm this year to reflect this, and include…
Tips to liven up your Instagram Page With the growing popularity of Instagram, it has become the ideal place to promote your goods or services. People look to Instagram to engage in eye catching images and videos, therefore it is…
The Fundamentals in Creating a Social Media Marketing Strategy Social media marketing involves using social media platforms to connect with your target audience online. Brands can utilise social media to build brand awareness, drive website traffic, generate sales, and further…
The Ultimate Strategy of Combining Copywriting with SEO Copywriting is essentially creating persuasive content that encourages your target audience to take specific action. Everything that you publish online must have a purpose to get the message across to a tailored…
The Importance of Keyword Research Did you know that Google processes over 40,000 search queries per second? Therefore, it is vital that you choose the right targeted keywords to use when optimising your content and to reach your desired audience.…