The Beginners Guide to Content Pillars A successful content marketing strategy requires a strong sense of purpose. Content pillars help you stay focused and allow you to implement good search engine optimisation (SEO) techniques. So, what exactly are content pillars?…
Instagram’s 2022 Update! What you need to know: The most recent Instagram update has finally brought back one of the community’s most requested features, a chronological feed! The Head of Instagram, Adam Mosseri, announced the app’s update on March 23,…
What are Negative Keywords? Negative keywords play an important role in maximising the return on investment (ROI) of your pay-per-click (PPC) campaign. Many advertisers get caught up focusing on what keywords to target that they tend to forget to also…
WebEagles Celebrating International Women’s Day International Women’s Day is as important and relevant now as ever. This year, the theme of International Women’s Day is ‘#BreakTheBias’, as we collectively celebrate women’s achievements, raise awareness against bias and act for equality.…
How to Protect Your Website from Hackers and Data Breaches What Is a Website Data Breach? A website data breach happens when information is taken from a system without the owner’s knowledge or authorisation. This stolen data is likely to…
Tips for Creating Killer Landing Pages Are you ready to create killer landing pages that will drive business growth? We recently explored why you need landing pages, however, it is important to understand how you can create landing pages that…
Why You Need Landing Pages Are you looking to drive more conversions, but you’re not sure where to start? Landing pages are a key component to increasing your online conversions. But what exactly is a landing page, and why do…
Tips for Designing and Developing Your Website Structure Website structure refers to how information is laid out on your site, the way it is designed, and how the pages connect with one another. One of the main reasons why visitors…
How can a responsive website attract new customers? Did you know that your website design can have an enormous positive or negative effect on your business? Nowadays, the responsiveness of your website is critical to its success. A responsive website…
Is SEO necessary for ranking a website in Google? Search Engine Optimisation (SEO) is made up of multiple elements, and knowing what they are, and how they work is key to understanding why SEO is so important. The simple answer…