What is Quality Score in Google AdWords? If you are running a Google AdWords campaign, or you are setting up a new campaign for the first time and are unsure of the meaning of ‘Quality Score’, then you have come…
How Google Fights Spam and Protects Users in The Search Results Many web pages found within the Google Search index are useful, and the results which Google shows usually provide answers to our search queries in an instant. However, there…
Understanding #Hashtags on Social Media When it comes to promoting your brand on social media, hashtags are a wonderful tool to drive views, likes, shares and comments. Hashtags are a way to make your content discoverable by the right audience.…
The Beginners Guide to Content Pillars A successful content marketing strategy requires a strong sense of purpose. Content pillars help you stay focused and allow you to implement good search engine optimisation (SEO) techniques. So, what exactly are content pillars?…
Instagram’s 2022 Update! What you need to know: The most recent Instagram update has finally brought back one of the community’s most requested features, a chronological feed! The Head of Instagram, Adam Mosseri, announced the app’s update on March 23,…
What are Negative Keywords? Negative keywords play an important role in maximising the return on investment (ROI) of your pay-per-click (PPC) campaign. Many advertisers get caught up focusing on what keywords to target that they tend to forget to also…
WebEagles Celebrating International Women’s Day International Women’s Day is as important and relevant now as ever. This year, the theme of International Women’s Day is ‘#BreakTheBias’, as we collectively celebrate women’s achievements, raise awareness against bias and act for equality.…
How to Protect Your Website from Hackers and Data Breaches What Is a Website Data Breach? A website data breach happens when information is taken from a system without the owner’s knowledge or authorisation. This stolen data is likely to…
Tips for Creating Killer Landing Pages Are you ready to create killer landing pages that will drive business growth? We recently explored why you need landing pages, however, it is important to understand how you can create landing pages that…
Why You Need Landing Pages Are you looking to drive more conversions, but you’re not sure where to start? Landing pages are a key component to increasing your online conversions. But what exactly is a landing page, and why do…