The Top Marketing Trends of 2023 With the new year on the horizon, it is time to start thinking forward to stay ahead of the curve with the most important current marketing trends. To succeed in the fast-paced world of…
Answering FAQs about Content Marketing Digital marketing has become a leader in the marketing game. Although there seems to be countless digital marketing strategies, one that has proven to be extremely effective is content marketing. In fact, 92% of marketers…
How to make your website stand out from your competitors Due to the events of the last couple of years, people are browsing online now more than ever. As a result, businesses have been creating or upgrading their web presence,…
5 Best Practices for Great Landing Pages The main goal of a landing page is to nurture customers who are not ready to buy just yet and to demonstrate how your company provides specific value in that area. Curating a…
What is the difference between copywriting vs content writing? Did you know that copywriting and content writing are two very different skillsets? However, both are essential for a successful marketing strategy. Copywriters are responsible for creating engaging, and effective copy,…
Google has refreshed guidelines for site owners Back in 2002, Google launched a page with a set of guidelines for site owners that provided an overview of best practices when it came to building a site, called the “Webmaster Guidelines”.…
What are backlinks? Backlinks are a vital part of any Search Engine Optimisation (SEO) strategy; however, many people don’t know what they are, and why they are so important. So, what are backlinks? Backlinks are when one website links to…
What is a good bounce rate, and why does it matter for SEO? Did you know that ‘bounce rate’ is one of the most important website metrics that can affect the performance of your site? A high bounce rate indicates…
How do search engines work? If you are serious about driving organic traffic from any search engine, it is important to know how search engines rank websites. For the purpose of this blog, we will use Google are our main…
What you should know about Google’s “helpful content update” Google is continuously working to better connect people with helpful information. So, to no surprise, they are launching a new update, called the “helpful content update”. This update is part of…