What happens if you stop doing SEO? It is no surprise that Search Engine Optimisation (SEO) is one of the most important aspects online marketing. Unfortunately, it is also one of the most misunderstood. There is a common misconception that…
Why Email Marketing is Still Important in 2022 With the rise of digital technologies and social media, marketers and businesses were expected to move on from email marketing – however, email marketing has stood the test of time, and is…
What is Pay-Per-Click? And Why Is It Important? We recently explored what organic traffic is, and why it is important, however, it is now pay-per-click’s time to shine. Pay-per-click (PPC) advertising is one of the most established forms of digital…
Why You Need Landing Pages Are you looking to drive more conversions, but you’re not sure where to start? Landing pages are a key component to increasing your online conversions. But what exactly is a landing page, and why do…
What Is Organic Traffic? And Why Is It Important? What is the number one reason businesses want to rank higher on Google? The answer is simple, to get more organic traffic to their site. Organic traffic is the term used…
Google is Retiring Universal Analytics Google is notorious for its constant updates and changes, the latest being that they are now retiring Universal Analytics. In March of this year, Google announced that ‘Universal Analytics will be going away’. Where is…
When is the best time to engage SEO? At WebEagles, we have assisted with many website launches over the years, and clients come to us at different stages in the process for a variety of requests. Each project is different;…
Why Content Strategy Is Important If you are using marketing to promote your brand, then you need a content strategy. The ‘why’ of your content is much more important than the ‘what’ – therefore, you need to have a well…
How Can Google My Business Help in Digital Marketing? Google My Business (GMB) is a free platform that allows business owners to create and manage their online presence across Google. It is a great tool for digital marketing, as it…
Why Is Fresh Content Critical for Your Website and SEO? Your website is a live entity on the internet. Each update you make to your website once it is “live” on the internet plays a part in its interaction with…