Every Post Is An Opportunity To Tell A Story: Crafting Compelling, High-Impact Narratives For Maximum Social Media Engagement Did you know that 68% of consumers say that brand stories influence their purchasing decisions? That companies with compelling brand stories report…
Beyond Likes and Shares: The Evolution of Social Media Engagement Metrics From connecting with friends and family to promoting businesses, Facebook, Instagram, Twitter, and LinkedIn have changed the way we communicate and interact. Alongside this transformation, the metrics used to…
Using Social Media to Build Brand Communities Social media has revolutionised the way businesses interact with their customers, and one of the key benefits of these platforms is the ability to build brand communities. A brand community is a group…
Power up your social media strategy in 2023 Now that we are well and truly in 2023, there is no better time than now to upgrade your social media strategy. Gaining your audience’s trust is essential, and this is what…
Google Ads vs. Facebook Ads: Which Is Better For Your Business? When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market – but they are very different in terms of use. If…
How to connect with your customers through social media Social media is an important extension of your brand, and one of the best places to share your brand’s identity and grow your community. Although some may not see social media…
Understanding #Hashtags on Social Media When it comes to promoting your brand on social media, hashtags are a wonderful tool to drive views, likes, shares and comments. Hashtags are a way to make your content discoverable by the right audience.…
Instagram’s 2022 Update! What you need to know: The most recent Instagram update has finally brought back one of the community’s most requested features, a chronological feed! The Head of Instagram, Adam Mosseri, announced the app’s update on March 23,…
How can a small business leverage social media? Social media has changed how we communicate, connect, and relate to one another. Social platforms, such as Instagram, Facebook and TikTok just to name a few, provide users with a sense of…
How to choose the best social media platform for your business? It is no secret that social media is among the most effective digital marketing methods that small businesses have at their disposal. If you are looking to improve your…