The Best Social Media Channels for Marketing We are constantly seeing new social media channels emerge, but the top social channels for marketing have stayed the same over the years. If you want to improve your digital marketing practices, you…
The Ultimate Guide to Email Marketing Prior to social media marketing, the most useful tool to directly communicate with your audience was through email marketing. Did you know that the first marketing email was sent in 1978, and resulted in…
Optimising your Content Strategy for Lead Generation Digital marketing has evolved, the internet now offers opportunities for data driven and targeted advertising that can deliver results for your business. Consumers these days are constantly multitasking, on the go, and can…
The Importance of developing a great SEO Strategy Search Engine Optimisation (SEO) is ensuring that your customers find your website by optimising your online presence for search engines such as Google. SEO is an organic process that helps increase the…
How Brands Are Affected By The Australian Government’s New Proposed Media Laws, And Facebook And Google’s Response To Them Google and Facebook, the two tech giants at the centre of the Australian government’s News Media Bargaining Code – the federal…
How online reviews can boost your brand’s awareness Online reviews and ratings on social media, business directories and search engines can have a significant impact on your brand’s reputation and online presence. The importance of online reviews Most consumers will…
The Importance of Social Media Marketing Why social media marketing? Social media marketing is crucial to your online reputation. Investing time and money into generating a social media presence will assist in building brand awareness, it will drive website traffic…
The Importance of a Great Website A key to a successful online presence is having a great website for consumers to visit. Your website is usually the first impression that your client will get of your business, so it is…
What makes up your online presence? Creating a healthy online presence is vital when reaching potential consumers. The combination of everything your business does online, how and where on the web you can be found contributes to your online presence.…
