How to create a content strategy for SEO? When undergoing Search Engine Optimisation (SEO) for your business, it is important to have a great content strategy put into place. Your content marketing strategy should always start with the target audience…
What is black hat SEO and why should you avoid it? When Search Engine Optimisation (SEO) launched in 1991, there weren’t any rules. Marketers took this as an opportunity and advantage to use hacking practices that leveraged keyword stuffing and…
How does active social media improve SEO? Do you want to know how to use social media in your content strategy to improve Search Engine Optimisation (SEO) and Google search rankings? Are you looking to boost your SEO campaign by…
How do I track my SEO keywords? Do you know how successful your Search Engine Optimisation (SEO) Strategy is? Can you tell which keywords are driving the most traffic to your website? Are there issues with your site holding it…
How Instagram is changing in 2021! It is no secret that social media applications continue to develop and transform over time, this can be stressful for businesses that focus their efforts on creating a great social media presence. But don’t…
How to Optimise Your Online Store It is no secret that eCommerce is an explosive industry that will keep on growing, and at the heart of your eCommerce success is your website. This is why optimisation of your online store…
The History of SEO Before we dive into the history of SEO, it is important that we define what SEO is. SEO stands for Search Engine Optimisation; the process ensures that your customers find your website by optimising your online…
Why Is It Important to Improve Page Speed? How quickly a page loads affects user experience, which can make or break the effectiveness of your site. Faster page speed allows for a better user experience and can increase page views…
Common SEO Mistakes to Avoid Search Engine Optimisation (SEO), as we know, is a long and tricky road and so it is important to have the right team and strategy put into place to avoid any common mistakes. If SEO…
Remarketing – what is it? To put simply, remarketing is a way to connect with those who have previously interacted with your website or mobile app. Remarketing allows you to strategically position your ads in front of these audiences as…